How To Build a Successful Brand In The Social Media World

Today's video is an interview I did with @bigthink where I cover a range of marketing and branding topics that are crucial for understanding and navigating the complexities of brand building in the digital age. Hope you enjoy it!

Here are the questions I answer during the episode:
0:00 Intro
0:57 What do traditional marketers get wrong about reaching their customers?
2:55 Does a lack of focus represent a lack of caring?
4:40 What are the risks if a brand doesn't have empathy for its customers?
5:07 How does the act of caring help brands connect with their audience and customers?
5:51 Strategies for listening or considering customers' feedback
7:36 When you’re taking the insights, how do you use that information to inform your strategy?
9:03 Solving people's pain points as a business
10:40 What is segmentation and how to use it for any business
13:50 Do we need more narrow segments with the advent of AI?
14:11 How has the landscape of the internet and social media evolved in the last decade
17:33 The concept of Day Trading Attention
19:30 The concept of underpriced attention
23:02 How to start applying the concept of Day Trading Attention
26:14 Branding vs Sales
28:32 How to measure the impact of building a brand?
32:10 How to measure the success of branding along the way
35:42 The Vayner volume model
—
Thanks for watching!

Check out another series on my channel:
—
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s.

In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.

[TeamGaryVee]

Check out Gary's new book, Day Trading Attention!

[MarkEaster]

You can thank Dave Thomas of Wendy’s for the first drive thru. He later made it a 2 step process by placing the menu and speaker away from the “pickup window” to allow prep time. I learned this off the History Channel. Dave was listening to his audience. He made fast food, faster. He was a genius in that industry!

[davidjonburke]

Your brand is number one. Build a community brand. Use your own platform. Host it on circle or mighty. The days of corp social media will be over soon. It will all be private social media and likely subscription based

[neugey]

Gary is such a source of insight. Avoid the tropes and the competitors' safe zones. Use the features of my product and my brand to tell the customers' story. Sales is the just the pain in the ass part that has to come along for the ride.

[rajivkumar-morc]

I am listening to Gary’s audio book Crush it and it’s like whole business management degree in just in that book with so many case study. I am one step closer to starting my business and I am already like getting mentored by Gary. And what Gary is saying here is absolutely correct and I am already making notes that how I am going to incorporate all this in my business. Thanks man

[jonathanwongswiesan]

I have been listening to Gary for years and still one of my fav online marketing speakers. Keep up the great work, Gary! We love you

[NapoleonSuarez]

“I can sit here in front of this camera and tell you every single thing I’ve achieved professionally is directly attributable to her” 💪🏽💯

[stevenreid_youtube]

Your insights perfectly highlight the pivotal role of branding in fostering consumer affinity and long-term success. The Vayner volume model sounds like a brilliant strategy for building brand narratives that resonate and drive sales.

[EcomCarl]

Your emphasis on the power of democratized storytelling resonates deeply. In today's digital landscape, the true challenge lies in creating content that genuinely connects with audiences amidst the noise. Authenticity and understanding the emotional pulse of your audience are paramount in breaking through the competitive clutter.

[abtbro]

I love that comment, "best story will find its way".... love it. Working on this mindset!

[OHANA-Beach-Suites]

Gary, because of you I will treat my employees AMAZING! Thanks!

[MarketingbyEmma]

YES! You're spot on with establishing the power of brand over sales. Branding is such an essential element of building a business with longevity, but is often oversimplified and boxed into a very narrow definition. Brilliant branding drives loyalty, recognition, and conversions over the long haul.

[Greg_Chase]

At time 6:40, GV says "people are virtue-signaling more"

GV doesn't do that. You're not going to hear him constantly brag about his money/'epic shit'/well-known people in his orbit - it's a blessing.

Because we're trying to hear things that create value, not self-promotion or brags, we're evaluating competency.

When he's describing marketing aspects it gives confidence of firm grasp of the marketing domain. THAT'S WHAT MATTERS.

"His team can be effective" is the take-away. THAT'S VALUABLE.

He's so spot-on about the zero-value stuff put out these days by other who spend time bragging.
.

[ysareyes]

Financial planning is like navigation. If you know where you are and where you want to go, navigation isn't such a great problem. It's when you don't know the two points that it's difficult

[StartUpThree]

This is valuable information. We live in an era where it's remarkably easier than in the past to disseminate our message, build authority, and create a substantial online presence. Every business stands to benefit from implementing these strategies. For those just starting out, even producing a single video or article each week can significantly enhance brand awareness and establish authority.

[BobMinelli]

So, ABOUT that In all semi-seriousness, TODAY is the day i begin recording my very first video for my new YT channel, WORK HARD PLAY HARD. My goal is to make a video every single week, for the next 3 months. Not sure how it's gonna all shake out, but my intentions are to be 100% genuine, honest and informational...while expressing my own passions, dreams, goals and life challenges overcome. My brand, fit's perfectly with my love for people with passion for some damn thing or another. So, eventually i would enjoy recording conversations with PASSIONATE PEOPLE for whatever design i may be spotlighting for that particular video. THAT...and in closing, even though i truly am an introverted type of individual...i'd like to do a LIVE GIVE-AWAY to a person who i find that loves whatever that design i happen to have to give away. (if that makes sense) ✌👊

[edisonteachu]

Now I'm working on my personal brand as a English teacher as a foreign language and It's been wonderful, because people can know more about me and they convince themselves with ny videos. So, I think if you have an ability you should take advantage of it and show off on social media.

[weatherfordentertainment]

I definitely struggle [targeting the customer's I need to reach]. This is great even just as a reminder to not veer away from the root why you started the business

[haggiesm]

Great differentiation of brand and sales. It's probably the biggest struggle I've experienced with clients. They are so focused on sales that brand seems like the unnecessary fluffy stuff to them.

[robroy]

The customer is number one. Your brand either aligns with your ideal customers or you waste time, money and resources trying to create a brand that chases customers because you put your brand first. Without the customer you have no brand.