How To Build A Successful Brand on Social Media | Sell & Scale Summit 2022

Today's video is a keynote I gave recently. As usual, I try to use the majority of the time to provide the audience as much value as possible around marketing and business strategy in 2022. I cover a wide base of questions including organic virality, underpriced attention, how to make "brandformance" ads, why the creative is the variable of success, the "tiktokfication" of social media, and more.

If you're looking to build a successful brand on social media, then this is the video for you! I'll share with you the methods that I use to generate leads and convert them into customers. I'll also share some tips on how to scale your business and make it sustainable. So if you're looking to build a successful brand on social media, then this is the video for you!

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Thanks for watching!
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Timestamps:
0:00 Intro
0:30 Learning to sell and underprice attention
07:50 The Creative is the variable of success
12:20 Why TikTok is different
16:50 Producing content at scale and virality
20:40 From consumer insights to TV commercials

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

[TajyeRoberson]

Literally gives ALL of the secrets, tactics, techniques inside of the content and then shows you how to do it with the content itself. The level of how meta Gary’s channel is… its scary. And 97% of us won’t replicate it!

[cryptoraap]

The audacity of the person who reviewed the audio quality of this video!!! 😂

[malcolmhidalgo]

Been following for a while and I continue to learn. Appreciate all the content much love👊🏾❤️

[designisblank]

❤ Been following Gary for a while, and am trying to post as much as possible lately. Good luck to anyone on this journey.

[eatcleanmate]

As always, it is great value content & very grateful for this. Really appreciate it!

[thestandoutpodcast]

In a nutshell, if you made an organic post for your business and it went viral, simply change one or two variable(s) from the post and run a direct paid Ads with the same content as it is a proof of concept from your audience based on the previous responses of your audience. Just pay attention to your data, social media marketing is important.

[BoLegJOE]

Hey Gary!! Absolutely great video. And of course right on time!

[MountainofInspiration]

GaryVee rocks. Great content. You always share useful strategies with your audience. Remain blessed.

[dannyquiroz]

I received my Veefriends plushies in the mail this week, kudos to the insanely talented team around Gary.

[southdakotatriathlete]

Yes! First comment! Great stuff as always, Gary!

[MountainofInspiration]

Underpriced attention. Wow. This is so good that I had to replay this whole video.

[AnjuliMack]

Another great one Gary and team! Thank you for all the value. I get such a high off selling too 😊

[chaba.abir.Cleopatre]

Respect from Algéria 🇩🇿🇩🇿❤️❤️❤️❤️🇩🇿❤️🇩🇿❤️

[WillieDeJarnetteMarketerDNA]

I always get some encouragement from your videos

[financemadesimple]

4 A day changed everthing in 8 Month - Over 400.000 Follower - Trust you guys ❤

[malikshakir.]

super great my hero some experts of the internet will charge this for session for this great knowledge so grateful i have watch it !

[thenewwayhome]

Always loaded with info and great outlook! Always appreciate this content!

[Earthdepartment]

Gary, as an artist putting out a massive amount of content feels like it diminishes the quality of the work and it can be quite disheartening knowing your sacrificing the spirit of the work in order to feed the algorithm. Do you have any advice on how to overcome this problem? Cheers love your work

[TaylorKromOFFICIAL]

I really feel like Gary just says random shit that sounds good 😂

[SIDELINEREPORT-GOPACKGO]

You want success on social media post A TON OF CONTENT