Biggest App Building Mistakes [in 2023]

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In this video, we look at the most common app-building mistakes that app builders make. We look at the top 8 mistakes and how to avoid making them.

These mistakes include: thinking a software product is ever truly finished, not having a go-to-market plan, relying too heavily on paid marketing, making the app a copy of a website or desktop app, focusing on too many platforms at the same time, prioritizing downloads over retention, not making an MVP, and not focusing on solving just one problem with the app. The video emphasizes the importance of constantly improving and updating the product, having a diverse marketing strategy, keeping the app simple and focused, and building an MVP to test and improve the product.

We have two guests on Jakob Brøgger-Mikkelsen and Jacob Harboe Kristensen they co-founded Reflectly, but also run a total of 25 different apps with over 50 million downloads. They’ve seen and tried it all, we can learn a lot from them.

Jakob Brøgger-Mikkelsen on LinkedIn:

Jacob Harboe Kristensen on LinkedIn:

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Great video! One insight we've had when developing our app is the added benefit of including an extra language in the MVP version. By doing everything in English, you're competing with all the big and well-developed apps. In our case, we added Spanish to our pre-MVP and it really boosted our numbers drastically in South America. It suddenly unlocked a huge portion of the population who did experience the problem, yet they didn't have any competing apps to help them solve it. The feedback from these users was super useful to further develop the app, especially so early on (and we could easily communicate using DeepL).

mariaotworowska

Hi Heini! We LOVE app-specific videos! Please keep them coming! Thanks!!!

jeromecloetens

What certainly helps is to have somebody on your team who actually has the problem you're trying to solve for the user. This makes a much faster feedback cycle.

marvinuhlmann

Thanks so much for sharing your wisdom Heini. Incredibly generous of you.

Cruzzzzz

My product is perfect. Been building for 10+ years and the niche market is growing rapidly (retired astronauts). I just need to meet one now.

islandliving

18k views this video. Unafortumately you won't be shared because this content is gold, pure gold❤

nlo-conceptatl

Hi Heini! Loved this video. Super inspiring and it really hits the nail on the head in terms of many of the app-related discussions I find myself in 🙂 Thanks!

donhesse

came here because I am about to build something!!!

malo

Hi wanted to say, Thank you for this great content.
Actually i'm building a MVP version of my App, your advice will boost the development of my App ;)

DarrenL

This video was incredibly informative, and I love your content and insights on these topics. I honestly think your content is very underrated!
It would be very interesting and informative if you made a video on how you actually started to launch your app, what the costs are for hosting, and keeping it up and running, and how you went from the idea to the finished app in a more technical sense!
Thank you for the videos and much love!

valentinf

Love your channel! Amazing how you’ve achieved such success and give us your valuable insights. Now I’m going to stop typing and go build something. 😄

smac

Straight to the point. Excellent stuff. Thanks

kahel

Thank you! Very useful for my startup!

foodfilter

Do you do reviews of decks and go to market strategies? I would love your thoughts and feedback on the app we are building

jubjubapp

I am a first mover on my app concept and its getting funding but. I do need a quick Q and A with you. Do you meet other online professionals? Id love just 5 minutes on a zoom call.

ethanswift