Google Analytics 4 (GA4) Tutorial - Intro to ASC Specification

🔍 Master the ASC specification in GA4! Learn how standardized event tracking is transforming automotive analytics and unlocking deeper insights for dealerships.

📊 In this foundational tutorial, discover:

- Origins and purpose of the Automotive Standards Council
- Understanding the November 2022 ASC guidelines
- How ASC standardizes events across automotive platforms
- Implementation across website, chat, and digital retailing tools
- Overview of 35 powerful event parameters

💡 Why ASC Matters:

- Standardized event tracking
- Enhanced VDP data collection
- Detailed vehicle analytics
- Consistent reporting across vendors
- Deeper marketing insights

🚗 Track Vehicle-Specific Data:
- Make and model performance
- Color preferences
- Inventory aging metrics
- Lead source attribution

👥 Essential for:
- Dealership Marketing Teams
- Analytics Managers
- Digital Marketing Directors
- Website Administrators

📚 Note: This is an introductory video - more detailed ASC implementation tutorials coming soon!

#GA4 #ASC #AutomotiveAnalytics #CarDealers #DigitalMarketing

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