April Dunford - Unbounce Call To Action Conference 2017 #ctaconf

At Call to Action Conference 2017, April Dunford talks about ""Obviously Awesome: How To Make Your Product Distinct and Desirable In Noisy Markets.""

As marketers we are often challenged with marketing products that people simply don't understand - or worse, products that bore the hell out of people. Do you ever wish you worked for a company that had a sexier product? What if I told you that you, yes you, had the power to transform your boring, me-too, utterly average product into the sexy beast it was always meant to be? You can, and this talk is going to teach you how to do it.

During this session, you'll learn

-How positioning can transform a dull product into a winner
-How to recognize the signs of terrible positioning and the root causes
-A framework to reposition a product from Awful to Awesome