Wil Reynolds - Unbounce Call To Action Conference 2017 #ctaconf

At Call to Action Conference 2017, Wil Reynolds talks about ""SEO Gentrification: Breaking the Silo Between CRO and SEO to Make BIG Wins.""

SEO clients want links, rankings, and traffic. Smart SEO clients want revenue. This presentation will chronicle what I learned over 3 months of doing PPC to achieve SEO goals for clients, and how it has changed the way I consult with all Seer clients. We'll also cover why CRO is the future of SEO, and why being a newbie again is the KEY to effective strategy.

During this session, you'll learn:

-Why I believe that CRO is a crucial skill set for modern SEO
-A framework for using PPC testing to improve SEO results
-How CROs can look to a small set of tools to help optimize the whole business