#SpilltheMarketingBeans: Differentiating and creating categories and more with April Dunford, Pt 2

In part two of this episode, I asked April more about specific elements in #positioning like how to set context when you position a product, how to differentiate when all your competitors are quite similar and when or should you try to create a category for yourself.

[NavWicky]

So good to see this.
Keep up the good work!!

[krystlereid]

Super discussion. Thank you for doing this Ishi 👏👏👏