Hofstede's Model of National Cultures

Here is a quick revision video of Hofstede's Model of National Cultures!

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VIDEO CHAPTERS
0:00 Introduction
0:22 Introducing Geert Hofstede
0:28 Hofstede's Study at IBM
1:05 Hofstede: What Distinguishes Different National Cultures
1:22 Individualism v Collectivism
2:13 Power Distance (PD)
3:04 Masculinity v Femininity
4:06 Uncertainty Avoidance
5:11 Long-term Orientation
6:41 Indulgence v Restraint
7:15 Some Selected Hofstede Culture Indictors
8:05 How Hofstede's Model Could Be Used

VIDEO SUMMARY

This video is about Hofstede's Model of National Cultures.

Jim starts by introducing the concept of organisational culture in the context of multinational businesses. The speaker mentions Geert Hofstede who developed a model to categorise national cultures.

The six categories of Hofstede's Model of National Cultures are:

Individualism versus collectivism: This refers to the importance of individual performance versus team performance. Individualistic cultures value individual performance more, while collectivistic cultures emphasize teamwork.

Power distance: This refers to how a culture views authority. Cultures with high power distance encourage authority and bureaucracy, while cultures with low power distance emphasize flatter organizational structures and delegation.

Masculinity versus femininity: This category is not about gender but about decision-making styles. Masculine cultures have a more assertive decision-making style, while feminine cultures are more consultative and relationship-oriented.

Uncertainty avoidance: This refers to a culture's tolerance for ambiguity. Cultures with low uncertainty avoidance are more comfortable with taking risks, while cultures with high uncertainty avoidance prefer to avoid risks.

Long-term orientation versus short-term orientation: This refers to how far ahead cultures plan. Long-term oriented cultures focus on the future, while short-term oriented cultures are more concerned with the present.

Indulgence versus restraint: This refers to a culture's attitude towards gratification. Indulgent cultures allow for more freedom and enjoyment of life, while restrained cultures are more conservative.

Jim mentions that you can find data on how different countries score on these six dimensions on the Hofstede Center website.

Jim concludes the video by mentioning that understanding these cultural differences is important for multinational businesses operating around the world.

[yagzyalcntas]

Thank you for saving me from reading a paper about it which could potentially take 2, 5-3 hours (I am a slow reader).

[marktuason]

1. Individualism v Collectivism
- some societies value the performance of individuals
- some value team performance
- implications for financial rewards (indiv bonuses v profit sharing)

2. Power distance
- extent to which inequality is tolerated and whether there is a strong sense of position and status
- high PD = accepts bureaucracy and respect for authority and rank
- low PD =suggests a flat org structure and emphasis on personal responsibility/autonomy

3. Masculinity v Femininity
- Decision making style
- Masculine = hard edged, fact based, aggressive style
- Feminine = consultation and individual analysis

4. Uncertainty Avoidance
- Attitude to risk taking
- Level of anxiety
- Low levels: willingness to accept risk, rule breaking, chanfe
- High levels: more support for rules, data, etc.

5. Long Term Orientation
- Some countries emphasize short termism
- Other counries take a much longer term perspective
- Key implication is the impact on investment decisions and risk taking

6. Indulgence v Restraint
- Indulgence stands for a society that allows free gratification of basic human drives
- Restraint stands for a society that supresses needs and regulates by social norms

[tutoru-official]

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[saaaraaah]

Whenever I watch any of this channel's videos. I immediately click the thumbs up button before the video finishes. Because all these videos are always so helpful, easy to grasp and on point. Thank you 🙏 .

[georgebailey]

I didn't understand Hofstede model from the textbook but I do now!

[sophiebird]

...so yeah I got here from spiderman...

[chathurikajayaweera]

Thank you soo much. You just saved my day. Hats off to you =)

[lenestuart]

Thank you so much! 
This helped me a lot in understand the key meaning of each, as well as differentiating between them all.

[denisebedford]

Thank you so much. One of the first high quality treatments of culture on YouTube. Too many amateurs expressing personal opinions. Thank you!

[atomspalter]

thanks for the explanation Im currently learning for my exam on wednesday. Your video helped me

[thenomadicscot]

This question just came up in my exam. Had not revised it nor learned about it at all . I put Religion, nationality and ethnicity lol, now I know what they were expecting.

[dansanders]

Are these approaches only for businesses or can they be for individuals too when making a decision on purchasing a product, for example?

[WkGadget]

What is societal culture “as is” and “should be”. What are their differences?

[rishikaushal]

At 7:25, does a higher Uncertainty Avoidance mean they are high risk takers or low risk takers?

[asmaazahir]

Can you please speak about key orientations concept kluckhohn and strodtbeck?

[tomsterling]

where did you get this information from? I.e. what Literature did you use?

[grube]

You do awesome Videos. Thank you very much.

[sabrayahya]

Thank you very much Sır.. well explained 🙏

[orhoushmand]

A new dimension that I want to add is childlikeness vs maturity (childlike or mature). Childlike cultures value more the innocence of children, and mature cultures value more the experience of adults. Childlike cultures put more emphasis on children rights and mature cultures put more emphasis on respecting adults. Childlike cultures view children and adults as equals and mature cultures view adults as authorities.

[seaquinn]

Love this video. Very straightforward and to the point yet covers everything. Thanks!