The Art of Being Unreasonable: Lessons in… by Eli Broad · Audiobook preview

The Art of Being Unreasonable: Lessons in Unconventional Thinking
Authored by Eli Broad
Narrated by Eli Broad, Walter Dixon

0:00 Intro
0:03 The Art of Being Unreasonable: Lessons in Unconventional Thinking
4:25 Foreword
10:38 Chapter 1: The Art of Being Unreasonable
22:34 Chapter 2: Why Not? The Powerful Question
36:06 Chapter 3: Forget Conventional Wisdom
36:57 Outro

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BOOK DESCRIPTION

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

• Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
• His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
• At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
• Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

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ABOUT THE AUTHOR

Walter Dixon is a winner of Audible's "#1 Editor's Choice and Customer Favorites" award. The narrator of more than 200 audiobooks, he has performed on stage in stand-up comedy, theater, and opera productions. He has also voiced animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.

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AUDIOBOOK DETAILS

Language: English
Publisher: Ascent Audio
Published on: June 11, 2012
ISBN: 9781469000824
Duration: 5 hr, 24 min
Genres: Business & Economics / Careers / General, Business & Economics / Decision-Making & Problem Solving, Business & Economics / Entrepreneurship, Business & Economics / General