The Art of Being Unreasonable by Eli Broad: 10 Minute Summary

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*BOOK SUMMARY*

TITLE - The Art of Being Unreasonable: Lessons in Unconventional Thinking

AUTHOR - Eli Broad

DESCRIPTION:
📖 Learn from billionaire entrepreneur and philanthropist Eli Broad's "unreasonable thinking" that has built two Fortune 500 companies and created a new approach to philanthropy. This book shares his principles – from negotiating to risk-taking – showing how being unreasonable can lead to success that "reasonable" people can't imagine.

TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:07 Unreasonable Eli Broad
⌚ 01:42 The Unreasonable Man
⌚ 02:12 The Business Acumen of Eli Broad
⌚ 03:21 Eli Broad's Business Wisdoms
⌚ 04:06 The Advantages of Being Second
⌚ 04:34 Building the Walt Disney Concert Hall
⌚ 05:05 Know Your Customers
⌚ 05:47 Negotiation Strategy
⌚ 06:26 The Power of High Standards
⌚ 07:44 Invest Like A Billionaire
⌚ 08:21 The Key to Business Achievement
⌚ 08:45 The Multifaceted Life of Eli Broad
⌚ 09:53 Final Recap

FULL BOOK:

KEY LINKS:

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