Watch Expert ReRanks Watch Brands (MY OPINIONS HAVE CHANGED...)

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The most critically acclaimed watch brand tier list is back for a 3rd YEAR in a row!! Some big changes this year... Let's rank brands from the absolute f$*king worst (Hublot) to GOD TIER!!

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The only disservice in this video was not spending more time on the list. The speed round wasn't a good idea. I'm speaking for all of us when I say we want the long format version of this video. I value you stance on almost all brands and style, so I wanna hear more from you.

leviburns
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hublot being a category is the funniest thing ever

MrShumba
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Rolex being demoted is absolutely class! Recently been to Dubai walked into the AD and all the salesmen were w**kers. Looked us up and down with no service at all. Opposite to that walked into Vacheron Constantin expecting to be laughed out of the shop and the head of sales was one of the nicest ladies we’ve ever met. Showing us all the models available, talking us through their rich history and genuinely having time to speak to us. Rolex make some incredible watches but they do not give a toss for anyone.

jordandavies
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When you say super clone, it better be Swiss-made. Only Ziarex delivers that level of perfection.

ayhemgamer
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How is Seiko not part of this list? The quintessential entry level mechanical.

bshohat
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nothing makes me happier than seeing Casio stand alone in the God Tier category. The king of watches

tymtrppr
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It's so satisfying seeing Tissot in a tier above Rolex.

StardustLegacyFighter
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You should do this every year talking about new watch releases as well.
Congratulations on 1 million subscribers again.

hashen_chamal
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Omega did super job this year with their colour dials with both sizes! Also fair play with Rolex, they deserve drop.

aggressorkfd
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It's always fun walking into Rolex AD's and asking "Do you guys sell watches here?"

MrPickycat
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Orient is far from Meh, bought automatic open heart watch for 150$ and its gorgeous and everyone complimented it. I also like the Bambino serial as well, planning to get one as well.

mikeferson
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“ I shouldn’t be grateful spending my hard earned money with you “
Absolutely 100% correct. I have never understood how any brand of anything gets off thinking they can do whatever they want and not listen to their loyal customers. Then charge them a fortune just like car companies.

TristenApblanc
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Totally agree how Rolex treat their customers. Been waiting for months and nothing. Other brands such as IWC are able to take care of their customers more.

agustinadrianuy
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You forgot the omega x swatch collab. It was such a big event I couldn’t stop seeing people talk about it in my feed.

I didn’t like the idea initially but gave into peer pressure. Bought 2.

StevenHe
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Very glad to hear you're an Oris fan, Nico. I bought a rosegold one for my (then girlfriend, now ex wife) with the first ever annual bonus I received from an employer in 1991. Though the watch is now ancient, she still has it and still wears it. So, four years ago I bought myself an Aquis Great Barrier Reef III Limited Edition (2000 pieces). I love the incredibly vibrant, sunburst dial and the ridiculously tiny revolving date indicator, which I can't read without x250 reading glasses. None of that matters to me though. Like yourself, Nico, the watch has a backstory of great significance to me. I'm so pleased to see how you have made such an impact on the entire watch world. The world of watches needs more Nico Leonards

S_Wicket_ATM
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Your honesty, realness, no bull crap attitude, is why you deserve 1, 000, 000 subscribers. Keep being you nico

gio.
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So I'm not crazy for liking Jaeger-LeCoultre, those watches are immaculate and grossly underrated. Casio deserves it, the only brand to make classy digital watches that can actually stand the test of time

IigIoss
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I fucking love this man, completely deserved 1 million subs Nico. You are making a big difference in the watch-world, bringing new people into watches with being as real as they get and not being a pompous dickhead like many other watch related channels.

Kaaure
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Me watching Nico laugh knowing it could range anywhere from the single most profound compliment to the upmost truest hate for a brand

ibflozz_gg
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Casio simply deserves God-Tier. They produce excellent watches for every budget. Even the inexpensive watches like the F-105W-1A are absolutely wearable with almost everything and are a faithful everyday companion, whether in the office, on the construction site, at school or in sports. Robust, efficient, durable.

SwabianClancy