Watch Expert Ranks Watch Brands

[SinanZen]

"vessel for memory, award for yourself" what an excellent way of looking at it

[vamccc]

Mannn! i thought you were classy(you still are btw), but you turned out to be a gangster. I'm impressed 👏

[PhilipWing]

Awesome video David and good to have you back! Love the content!

[paaustria]

Great list. Honest, and not all obvious or popular choices.

[A_A_Ron]

I love me some Zenith, but your list was outstanding. My collection mainly contains Zenith, Hamilton, Seiko and Casio .

[barrelvisor]

Great vid. Keeping it real, despite fanboy pressure.

No AP and VC? Bold :)

[LogicalNimbus]

Dude, the stache had to come back 👨🏻‍🦰

[larryp.]

Great content and well done video. It was a bit surprising that AP and VC were not on your list, although not sure about AP since they only have one design of note. Another brand I find compelling is Blancpain.

[MettaLovingKindness]

For me in terms of affordability and quality 1) Citizen 2) Casio 3) Pagani Design & Addiesdive 4) Seiko 5) Sanda

[FightingMango]

Great to see you back on the YouTube!! Nice list and I like that you have to balls not to list AP 😂

[VersedNJ]

There are many who would put Rolex as 1. or 2. AP not being listed I'm mixed, but as great as they are for the most part they're a one trick pony. Want a 11:59 buy it pre owned, buying one new is so you can get the Royal Oak. What does impress me and totally agree is Richard Mille isn't even mentioned, a watch for celebs, pimps, drug dealers, srms merchants and athletes, I do admit they are well made. I upvoted and subed.

[svrocko]

David, you have hit a nerve! 😂

It's difficult to pick 10 watch brands for a top ten list. How do you compare them? What weighs more heavily? past achievements or current lineup? Aesthetics or function? Innovation or elegance? There is no definitive method, obviously. To all the fanboys whose favorite brand is not in this list, don't worry, it's just one man's opinion.

[markymarknj]

I like that you have Casio on the list. They're good timepieces that anyone can afford. Also, as you said, some of their watches are like 40 year old NOS. For example, they still make the F91! This was the watch seen in the hit, 1985 movie, "Back to the Future". Who can forget Marty McFly (played by Michael J Fox) pulling the watch under his sleeve when it beeped as the restaurant owner was walking by?

OTOH, I'm disappointed that Citizen wasn't on the list, for they deserved to be here. Not only are they in Japan as is Seiko, but they're innovators when it comes to watch making. They invented the quartz movement; they made the first titanium watch; and, they were the first to use solar power in a watch. Those are impressive innovations, and, for that reason alone, deserve to be on the list.

[อานนท์จอสูงเนิน]

Casio is an amazing watch brand. Even hi-end watch collectors are accepted the way it is.

[alexportocarrero]

I'm not going to criticize you because I'm an adult and you make me laugh a lot in your videos. Instead I'm gonna leave my own list ranked of some watches I own, some I don't yet:
1. A. Lange & Söhne
2. Patek Philippe
3. FP Journe
4. Audemars Piguet
5. Rolex
6. Jaeger-LeCoultre
7. Omega
8. Grand Seiko
9. Tudor
10. Glashutte original

[edk]

I love me some Seiko, Hamilton, Oris, and Tudor. Basically all I buy. Also Casio, even some Timex

[rwolfson]

This why we love watches. Art is always personal and subjective.

[mbell]

I don't know about the quality and stuff, but Zenith is by far in the top 10 of the coolest brand names. Maybe top 3 or top 2. They couldn't have chosen a better name.

[doperdr]

Most important part of time pieces is keeping precise time.
Zenith has 2300 precision awards, way higher, in fact 100x higher than even the holy trinity.

[justingalore]

I agree with all of your choices but FP Journe. Just not a brand I have resonated with (pun.) - I’d order things differently though. Cartier a lot higher for example!.. I have the same number one as you (and an aquanaut on the wrist!)