Big Run's Advertising was BAD on Purpose - Splatoon 3

Did you notice how Big Run was advertised in game? Maybe it seemed underwhelming, rushed, or even low effort. Well, in this video I want to point out why that is, and how the smallest of details in Grizzco's advertising for Big Run, showcase a bigger brand identity that is always present under the radar. This hidden branding only expands more on the Splatoon lore, particularly the Grizzco lore. Hope you enjoy the video!
Note - This video was made before the Horrorboros update, but luckily there was not anything new added as far as posters or designs.

Chapters:
0:00 Intro
0:42 Poster Breakdown
1:15 Grizzco Being Cheap
1:41 Great Design on the Posters
2:50 Cohozuna Poster Establishing the Identity
3:14 Translation Stuff on the Posters
4:31 The Other Big Run Poster
5:10 Animated Advertisements

Link to 2015 interview translated by Rassicas:

Deciphering the Inkling Language:

Socials (I mostly only use Twitter lol):
(I mostly stream Splatoon 3 there lol)

[QueenSharotto]

I also noticed the loads of duct tape on the uniforms

[memiiboi]

Man explaining graphic design through Splatoon just hits the spot everytime, great video as always.

[mrdoublea]

Funnily enough, the shot of Cohozuna at 5:25 seems to be taken directly from the game's dedicated Salmon Run trailer.

[tlasia]

The large characters above the Cohozuna illustration are from "大漁" and it means a "large haul." This is often written on large colorful flags hoisted by fishing boats returning with a large catch/haul, so it is kind of used as a design in real life, too. (Search "大漁旗/Tairyō-bata.")

[viviraptor]

Really great stuff and a good design refresher as always!! The Big Run notices on the digital screens are great, but a part of me still wishes they looked similar to an actual natural disaster warning you'd see on public TV with just text and a beeping alarm. I've seen some edits/mockups of fake Big Run announcements that looked like that. It was simple as far as the design goes, but that's what made it so excitingly unnerving.

[emmisaryofgilameir]

Mr.Grizz just happens to know the life hacks

[ibbandflow]

It’s so cool that the splatoon art team takes time to consider the in game form of graphics and way that they would be realistically produced. The part about the printing method was super interesting.
Thank you for making these wonderful videos!

[thelostmessenger]

You could see the helicopter better from the back of the Grizzco building, all the way up the sidewalk.

[joeyjose]

These dives into the advertising are so good! I love the visuals of all things Grizzco, orange is so pretty

[phreezetang]

the two characters on poster is very similar to 大漁 which means "a lot of catch in fishing"

[SkylightCiel]

I never thought about making two color posters while only using one type of ink. That's so cool might give that a shot.

[playermob]

I never thought the attention to detail was that sharp. Now I'm wondering how many details I missed from the two games.

[sundw]

2:31 I like how it’s synced to the music, keep up the good work!

[thegreatmajora]

You have such a clean and entertaining editing style, mad props

[cactoos]

It's designs like these that we must appreciate more.

[arisegelitz]

You are so freakin talented ._. The depth of your analysis is incredible and super cool and interesting and your editing is just impeccable. I'm so impressed and so proud. <3

[ika]

Greeaaat editing and good subject, I really don't mind 100 other videos talking about design in splatoon

[mysryuza]

Because Japanese doesn’t function the same way English does pronunciation wise, Seita has the short E vowel or long A, along the lines of that and the letter I is pronounced “Ee” so it sounds like “SAY-ta.” “The way you said it would have worked if it was “Saita.” Inoue uses long vowel O and U and some romaji with OU can be written as “Ō, ” so the name sounds like “Ee-NO-eh/ay.” Just wanted to give some info to help!

[Rubiish_Axel]

I always love videos that over analyze Splatoon designs, it’s nice to see a fresh one out. The one thing I REALLY wanna see analyzed, that probably won’t work as much, is the story mode.

[Budgie_Films]

Yay! I've been waiting for this! I love your videos!