The Man Who Ate Lunch with Steve Jobs Every Day

Jony Ivy is the beautiful mind behind every Apple design.

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Select images/video supplied by Getty Images and Alamy.

Sources:
7:01 phreakindee, CC0, via Wikimedia Commons
9:03 Benoît Prieur, CC0, via Wikimedia Commons

Articles referenced:

[Stierenkloot]

Knowjng what we know about jobs, the fact he held Ives to such high regard is something else. Johnny was literally the second in command because of how much jobs respected him

[tommy]

It's crazy to think where Apple would be right now if Steve was still alive. In 15 years Jony and Steve went from creating the colorful iMac, to the iPod, iPhone & iPad....
It's 13 years since his death, and I can't help but wonder where Apple would be right now had he not passed.

Rest in peace, Steve, you're missed.

[WorksOnMyComputer]

If he had stayed the Apple wheel parody would have become the Macbook Air at some point. His efforts on minimisation, started impacting on the practicality of Apples products and the butterfly keyboard he insisted on to save a few millimetres cost apple a fortune in warranty repairs and compensation to customers. From a practicality point of view, the MacBooks were noticeably getting worse on his watch. I think the problem was that Steve Jobs wasn't around to temper his more extreme ideas.

[lidarman]

It's amazing that four Italian Renaissance artists were also named after the Ninja Mutant turtles. What a coincidence.

[thewestindianboy]

I am Indian and in my mountain village, I never heard about Apple computers 25 years back. When I first moved to the west. I came across this transparent Blue computer called iMac and it was love at first sight. It took me many years to buy one for myself on ebay. Your video brought some happy memories. Very well presented. Thank you so much. Respect

[MG-emde]

The absence of vision and creativity that Steve and Jony only comes once in a lifetime and Apple was blessed. The culture is no more.

[rgbman]

With Jony not truly parting with Apple until 2022, I've got to believe that he is responsible for the sleek design of the years-long project we now know as Apple Vision Pro. It's so "Ivy-like".

[LeeStewart]

I have always had a passion for design. When I'm out and about I look at something and think why is it designed in a specific way. I love minimalism, beauty and simplicity, but hate clutter. Jony Ive, who used to work for Apple, designed so many iconic products. He is one of the few people in this world I look up to.

[nathandcole]

Creative genius was not what set Apple apart. Good ideas come up all the time. The difference was the willingness to follow through on it. The willingness to do things that were different and take risks... to actually let it out into the wild.

[nacho]

Mr Jony Ive and Mr Steve Jobs, LEGENDS

[MrGheller]

The story is beautiful and this video turned up a gem as well.

Amazingly well crafted and produced. Great job.

[AutoAbsolute]

I think Braun and others need to be credited for his genius....

[vivekkumarshah]

"I admire the way you've crafted this video, especially your heartfelt expression that touched my emotions."

[arbousiersles]

Thanks for sharing... great content, nice editing and soft voice... a perfect mix!!!

[bahhaidebbarma]

Being iPad & iPhone users I can clearly & honestly say that… Apple products are the seamless & rich experience product

[enfeeyano]

One special thing about iphones is - they always make your eyes pause even for a second . The phone may be old(eg : a 6s) but they don't look thrasy. Now I know why & how they designed it so well.
Thanks for the information.

[wisdomhappy]

Haven't teared up to a youtube video in a while. Thanks for the lovely story.
Design is very powerful

[elmono]

Still have old MacIntosh with 9" black 'n' white screen, together with keyboard, 3.5" floppies, and ImageWriter printer, I have purchased in 1988. Occasionally, I turn it on. Still works. Industrial Art it is.

[aelaan]

Remember that you are not a legend if you are considered irreplaceable. You are considered a legend when your name lasts forever, and is honoured by the people that are allowed to replace you. Jony is the best designer for Apple, his vision is still echoing through Apple Park.

[jumbleblue]

While he is a creative genius, he also had a fanatic, unpractical side to him, which seemed to get out of control without steve who was very very practical. Like ditching the magsafe, only usb-c, even just one usb-c for some models, for years on the macbooks, was certainly a very sound optical-design decision, but not at all a practical one. Noticed, how this came back around the time they started part ways with Ive?
Imho, Ive and Steve, together, got each other under control. But on his own Ive didn't do much good. imho.
Also, his style is copyable, it will go on.