How to Improve Your Selling with Neuroscience

You’re a deep listener, a problem-solver, and you help customers navigate the future. Have you ever considered yourself to be a “therapist” of sorts?

Sales is often referred to as an art. And while there’s no doubt that effective sales requires masterful execution and creativity, that perspective is only one piece of the puzzle. This field is also a science. It can be systematic, methodical, and objective. Marrying the art of sales — relationship-building, communication, and empathy — with the science — human behaviors, patterns, and frameworks — is your key to repeatable sales success.

There’s SO much salespeople can learn from behavioral science — the study of human behavior and how people make decisions in society. More specifically, neuroscience — how the brain impacts behavior and cognitive functions.

[desmondlittle]

Look the book ‘the neuroscience of selling.’ It talks about cognitive biases

[desmondlittle]

You guys did good sorry if this sounds mean its not.

[desmondlittle]

I like the girl explanations but she was very robotic and use a lot of complicated words that can also confuse listeners. In the guy guest speaker seem very lovable and outgoing but sometimes I feel like his explanations really didn’t hit home like the girl did. But they were both inspiring and insightful. But you can tell which one was more scientifically-based and which one was more artistically-based