What BAs Do: Support QA Activities

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Hello! I’m Yulia Kosarenko, the owner and principal of Why Change Consulting Inc. Before I tell you more about myself, let me explain where the name “Why Change” comes from.

An effective change starts with knowing WHY – your strategy and business objectives. This strategy then needs to be shaped into views that can be communicated to your employees – your target business capabilities and operating model. That, in turn, will drive the changes that you choose to implement to achieve your objectives. Without clear communication of the strategy, how can business requirements accurately reflect your desired target state?