Programmatic Advertising 101

THE 7SOCIAL STORY
At 7Social, we're not just a marketing agency; we're the driving force behind your automotive triumphs. Meet the passionate minds behind the wheel—led by Drew Eubanks, our visionary navigator.

Embark on a journey with 7Social, where innovation meets impact. With over $6M+ in successfully managed ad campaigns, we don't just create campaigns; we engineer experiences that resonate. Our forte? A 7-day Meta Marketing Event that captivates, converts, and catapults your automotive dealership into the fast lane.

Fueling your success is our mission. Picture attention-grabbing ads seamlessly boosted through the business manager—your ticket to the forefront of automotive visibility. We specialize in crafting compelling calls to action, steering potential customers to send direct messages that spark conversations.
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Enter our BDC (Business Development Command), where precision meets personalization. Responding to leads with targeted saved responses, we guide customers through a conversion funnel tailored to their interests. The result? Appointment setting prowess with a conversion rate soaring beyond 50%.
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Our success isn't just measured in campaigns but in relationships. With 90% of our business stemming from repeat clients or referrals, we're not just partners; we're advocates for your brand's ascendancy.

Innovators by nature, we're not content with the status quo. Introducing our latest creation—the "Marketplace Listing Tool." A chrome extension designed to streamline the listing process for car salespeople on Facebook Marketplace. Because at 7Social, we believe in propelling you forward, one innovative tool at a time.

Expect more than just numbers. Expect a dedicated team committed to making your automotive journey exhilarating and successful. Let's drive results together.


Programmatic Marketing or Advertising is simply using automated technology for media buying. Platforms such as Google Ads, Facebook, TikTok, LinkedIn, and others are all forms of programmatic marketing platforms. At 7 Social, we use a series of methods to collect data and serve ads and optimize them to receive the best results for our clients on all of the above mentioned platforms and more. Through our strong network of data partners we are able to place media buys on about 90 percent of the internet, not including sites using adult content.

Programmatic display offerings includes geographic, both keyword & contextual search, site & CRM retargeting as well as programmatic video.

There are a number of ways to target your ideal customer, and chances are programmatic advertising will allow you to get the best return on your marketing dollars, sense you can get very specific as to who you target.

Target based on audience attributes.
With hundreds of various attributes to choose from, we will help you create a list of your ideal customers and then market to them where they spend the most time, on the internet! Let us create your perfect customer avatar and watch the results roll in.

Use context based on the history of your potential clients.
Using keywords we can pinpoint customers that are shopping on the internet for products or services you offer and then serve them adds. Contextual takes it one step farther and expands those keywords based on the context of their search history.

We can even use location based targeting.
Using location based targeting you can reach your audience in real-time when they are most likely to take action. Find your perfect customer based on the locations they visit. This is a great way to capture customers from your competitions marketing efforts.

How does Location based Targeting work?
At 7 Social we use all of the geofencing location based tactics, to create an omni present marketing solution. Geofencing is the application of virtual boundaries, drawn around a specific location to create a fence. When a potential customer, that meets your customer avatar profile, enters this fence their data is collected and an ad can be served to them, at that point or at a later moment in time, depending on the next time they are on a device. This information can also be used to retarget customers, and track conversion rates from competitors brick and mortar stores, back into your location.

Programmatic advertising is the key to taking your marketing efforts to the next level. Reach out to 7 Social today to learn more about how we can help you grow your business using omni channel marketing. We will even give you a free marketing audit just for reaching out.