Entering the SaaS Market in Japan with Yuga Koda

Hello and welcome to another episode of the Scaling Japan Podcast. Today we are joined by Yoga Koda, the CEO of Nihonium, a company dedicated to helping SaaS companies successfully enter the Japanese market. Nihonium works closely with foreign software companies, guiding them through the complex process of localization and adaptation to Japan's unique business landscape.

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ABOUT ME:💡
Hi! My name is Tyson Batino and I have founded 2 successful companies in Japan, with one of them becoming the 7th largest English language school for adults in Japan. I now coach 25+ entrepreneurs on how to scale their revenue, service, and team to new heights. I also provide a lot of free resources for entrepreneurs through my podcasts, blogs, and videos here.

Timestamps:
00:00 introduction
2:36 How is Nihonium helping SaaS companies enter the Japanese market?
9:05 What area of software are Japanese companies lacking?
11:41 Are domestic startups in Japan filling up the software gap?
12:23 Entry options for foreign software companies.
32:23 Gaining trust out of the local market/ Why is localization so important?
41:46 Cultural differences between Western vs Japan
51:50 Marketing in Japan
1:10:13 Advice for startups entering into Japan

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SCALING JAPAN PODCAST - GROW YOUR BUSINESS IN JAPAN
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✨Guest Appearance✨

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MARKETING AGENCY
I've launched a marketing agency service for small businesses. We can help you with the following:
- Websites in English or Japanese
- SEO or MEO in English (can provide advisory for doing in Japanese)
- Content Marketing in English (can provide advisory for doing in Japanese)
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Coaching with Tyson
Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠⁠Visit here to learn how he can help⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.