The Marketing Attribution Problem - Pavel Sima

Marketing ROI is no longer a black box - it’s an open book. Roivenue's Pavel Sima goes through the different methods of attribution and why collaborative game theory, the Shapley Value, Markov chains - like we use with Roivenue - are the most accurate way to measure, analyze, and improve your marketing ROI.

This video is from an event Roivenue held in partnership wth AT Internet in Prague on March 31, 2017.