New Channel 4 Brand Identity | Compilation

The launch date is 29th September 2015.

[channel]

I get the feeling that Channel 4 are deliberately provoking for negative and controversial responses. Part of me admires that. After all, that's what Channel 4 has always tried to do, and have done so very well at times over the years.
These new idents subvert the logo to the most extreme level possible. Look again, and you might realize that they have more in common with the previous package than you first think. The logo is there, but almost entirely subliminally. They are placing so much confidence in the recognition of the 4 logo, that they are willing to deconstruct it entirely, knowing that you will look harder than ever before to try and find it.
This comment surprises me. I didn't intend to praise these idents. I hate them. They anger me to some degree. But they've achieved an emotional response, and that's actually a very powerful way to deliver a message. You can't ignore it, though you probably wanted to.

[ThingsUWant]

Channel 4 at its weirdest, the way i like it.

[psxman]

Video is 4 minutes and 4 seconds.

This is no accident.

[pixelritual]

These are magnificently weird, which is exactly what we need from Channel 4. Awesome stuff!

[brokenscart]

Cool as always - Channel 4 have always been original In their idents imo.

[clarkejoseph]

When I saw the 2015-17 ident presentation, I never saw the monkey puppet with the facial gold bars being broadcast.

When I first saw the new presentation, the first ident I saw was the blue ores ident but with the cliff face demolition in slow motion and a different soundtrack.

[ianwilson]

The coloured blocks at the start are all you need. They are perfect.

[SanFran]

I can here the children now MOMMY THE CREEPY OWL DANCER IS SCARING ME!

[NathanSimpsonnathanisbeast]

I can see these going before an episode of “Jim Henson’s The Hoobs” either them or The 1999-2005 ones that were before the show

[aidanbiddiscombe]

These had me hooked! I really wanted to see what happened to the explorer on the red planet and the shaman in the cave.

[darkmateria]

despite myself, I absolutely love the bird man

[JamesieHodge]

I think these idents are really creative and random. The only thing that I don't like about them is the lack of Channel 4's iconic logo.

[leonmaughan]

The idents create a strange kind of tension as you seek the familiar in the unfamiliar and want the blocks to come together to make a 4, but its unresolved. Dunno if I like it, kind of do though.

[isabellamorris]

This looks really cool! I first caught the "miners" one after an episode of The Simpsons. (I thought they could all be connected into one story the first time I watched them. Now I've seen them all that probably isn't the case.)

[TheRealMrTBA]

Unlike most people, I was lucky enough to have never seen the shaman ident when it aired.

[chrisnichols]

all a good ident needs is something simple, with a neat logo and a nice jingle.

[Sheffield_Steve]

I bet the Shaman piece at 1:32 must have been a bit of ba****d for a continuity announcer to wonder when he/she should start announcing?!!😆

[willparkinson]

WTF is with the jiggling bird creature?!?

[applemask]

The bouncing, spinning blocks should be the idents, not some abstract video art.

[SeanCollindridge]

I actually quite like it. It's innovative, (Yes I had to use ok google to spell that). Keep the old man as the network brand but give the channels their complete own identity. 👍👍👍