We've been conditioned to OVER-CONSUME- A throwback to rationing.

Tonight, we take a deep dive into our culture of over-consumption and how we have actually been ✨️conditioned✨️ to over-consume throughout history. We'll also be throwing back to a poignant point in history, where frugality and thrift were a necessity to survival, but also produced benefits to the general population that may surprise you...

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@thefinancialdiet

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Intro music: By Caine Laskowski

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[StorytimerAtLarge]

The amount of bombardment of ads is enormous now compared to when I was a kid in the 1970’s.

[yanamagera]

As a russian, I smile at the american "wartime food rationing" and it being healthy to americans. During WWII, the city of Saint Petersburg, which was called Leningrad at the time, was sieged by nazis for 872 days, two and a half years. The food rationing was - half a piece of bread. 1, 5 million people died during the siege, however cannibalism was almost non-existent, and animals in the Leningrad zoo were untouched. People mostly died of artillery strikes and bombardments. I wish people were more grateful to the riches of food and water they have access to today.

[Lolabelle]

Based on what I know of my Grandparents, Aunts/Uncles and Parents, I really believe most people were happier living simpler, sustainable lives.

[leevi]

Totally agree. A couple of days ago, a friend’s boyfriend was shocked when i said I always wanted a small 1920’s house. ‘Small’ he said shocked, ‘why’?? My reply was, ‘It keeps my consumption in check’. Too much of anything is not good for you and it works.

[therobertsuk]

When we married, in the early 80’s, we bought a 2 up 2 down house and it was furnished from a friends aunt dying and them clearing the house, giving us some beautiful Wilton carpets, my great uncles home being cleared after death gave us a spare bedroom set, a friends aunty upgrading their 3 piece suite gave us a lovely suite. I had built my own “bottom drawer” box as a teen, pans, cutlery, tin opener, towels and tea towels etc.

When I look at the 2000’s, couples were basically going into Next and getting brand new on tick for their homes when setting up together. I don’t know how they could afford it, and all that debt, just to keep up with the Joneses? No thank you. I was brought up to only buy what I could afford.

Today we have a detached paid off 3 bed bungalow in a nice sized garden. No debts, it’s a nice feeling, I feel for young folk today who can’t see themselves buying a home easily, with uni debt, etc. No wonder birth rates are falling. So sad.

[julieminer]

I finally found a channel that I can connect with! Your videos are like a breath of fresh air. ❤❤

[sylviaturner]

I havent watched TV in 18 years. They have been the best years of my 47 years on the earth!

[sallycormier]

Thanks for sticking to your principles and not selling out. I’ve seen several YouTubers go from promoting slow living and enjoying simple pleasures to “look at my latest book/clothing/decor haul” while promoting companies that they received free merc from that I would not be able to afford(even with their promo code) to purchase one item. It’s pretty off putting and has led to a few discussions with friends who express feelings of jealousy and guilt for no longer following said YouTubers. So brava!!❤

[tingtingteacup]

I decided this year is not a 'no buy, ' year for me, it's a 'make do and mend' year a la 1930's and 40's, out of both necessity and pure spite for overconsumption and greed-flation. I'm using up scrap fabric, food scraps, learning how to darn my socks, and how to generally fix everything I can figure out how to fix. I'm having a lot of fun so far, and I think it's pretty cool to learn how to do things that my grandparents did and that my parents never bothered to teach me because they didn't think I'd ever need it. My boomer mom is the only one who thinks I'm insane for doing this, but she also genuinely doesn't understand how worse off my financial situation is from hers due to chronic illness which severely restricts my work situation (also I'm in the US so...privatized health insurance hell), student debt which I will never be able to paid back, and rising prices of everything. Learning how to do all of these seemingly 'little' or 'outdated' skills has given me some sense of control and pride that I can do some things for myself. It's revolutionary.

[annatleal]

Avoiding overconsumption is something I consciously think about at all times. I'm not a super consumptive person, most of what I own is second hand, I only change my electronics when they stop working and I try to be as mindful as I can with beauty products and food. But still, we're so bombarded with information all the time I often get myself thinking I desperately need to buy something I already have or have had before and didn't like. I often pause, give it a few days and suddenly that need isn't there anymore. It's a topic that needs to be talked about more often because most of the time people don't realise what they're doing.

[debcolley]

I totally agree with you Hannah ..especially regarding social media where people are portrait as living the perfect life in a perfect home surrounded and clothed in expensive perfection ...I think its very misleading ...and quite dangerous ...others feeling they are inferior and pushed into spending money they don't have ...to be as good or successful

[Tiffany-vjtv]

Very well said and broken down… brilliant! The world today is a throw away society… very sad 😔 I love vintage and buy vintage always hoping for days gone by to return, however I don’t see that happening. I Have made my own little oasis in my home just like you have and it is definitely my happy place. I appreciate all the hard work you put into these videos and I love your channel. Thank you.

[amyburl]

This was a great video. I’m 54 years old, I remember well what life was like before technology and the change in values happened. I’ve been trying to revert back to simpler times. My big clean out is going to be huge. I crave getting back to the old me with a more peaceful environment.

[sheepieness-UK]

Brilliant topic! With the cost of living crisis in today's society, you always feel like you have to "keep up with the jone's." They have you haven't attitude, let's face it. The world at the moment isn't a safe place, so why not use the knowledge given by our predecessors and put that to good use. This being said, I've a passion for history and dabbled with being frugal. However, now I'm more determined to not just dabble but actually put a lot more thought into things. I used to knit my own socks, well more for other people, I did myself a pair once and they were better/ warmer than any shop bought ones. Food for thought. Thanks Hannah ❤

[outrageousgardener]

Bravo! I’m a baby boomer post WW2 brought up by Depression era parents and grandparents. We thought gardening was fun and we recycled items before it was a catch word. Our overconsumption only makes corporations richer not our personal lives. Great video ❤

[hillcountrycottage]

Wonderful and thoughtful video! (And your charming vintage fireplace added a wonderful ambiance to the discussion!) I’m glad to see things like “underconsumption core” is gaining some popularity. But like the vast population during the rationing of WWII, it would sadly take something equally dramatic to re-wire our brains regarding our consumption habits. Most people have no desire to do without, or “Make do and mend”.

[Dale-hlzc]

Such a great video, it really is a breath of fresh air hearing you say the things that I have always believed in and have been very and still are very important to myself. So many people are what I like to call sheepeople, like to follow the latest fads and fashions of the moment . None of this is going to make people happy in the long run, it's just a placebo effect. I count myself lucky that I was brought up by my grandparents whom we're of the wartime generation ethos, I learned so much and continued to do so in my work as a gardener, listening to wonderful accounts from some of my elderly customers and learning new skills and crafts. And finally what you said in regards to rationing, diabetes was the lowest it had ever been at that time, so much so I use a lot of recipes from that time to make meals for us as my partner is a type 1 diabetic. Sorry I've rambled enough Keep up with the wonderful content ❤

[beckyboo]

Things were also built better such as refrigerators, stoves etc. Now some brands are practically disposable and people keep buying them.

[MyTNMtnHome]

I can’t get away from them. Email, texts, Facebook, YouTube all telling me about amazing deals. I am deleting as many as I can.

[sylvain]

Thanks Hannah. Great video. Food for thought.
I'm currently trying to consume less and clear out more stuff. It's hard work and mentally exhausting getting rid of a lifetime of accumulated stuff. There's just so much stuff it's overwhelming.
I'll be glad once I've finished clearing out. Stuff just creeps up doesn't it. I want to ensure that it doesn't happen again.