Mastering the Art of Rewarded Video | Tal Shoham

Delivered at Casual Connect Asia 2016

Rewarded video ads are the fastest growing category in mobile advertising and have become one of the best ways to capture the attention of today’s visually-stimulated consumers. Tal Shoham digs into the fine art of mastering rewarded video and how to do it right; perfecting the balance of ads in your app in order to increase engagement, maintain retention, monetize your app appropriately, and preserve your user fanbase.