Why Dunkin' Is Taking On Starbucks And Betting On Coffee

Dunkin' (formerly known as Dunkin' Donuts) is spending $100 million to become a major player in coffee. CEO Dave Hoffmann says espresso is going to be key to fueling the company's long-term growth. The shift in strategy comes at a time when traffic in stores has slowed and annual comparable store sales have taken a dip since 2017. While slow traffic and lagging same-store sales aren't unique to Dunkin', they are dialing up pressure on the chain. The question now - will Dunkin' be able to stand out in a crowded field as it bets big on becoming a major player in the coffee wars.

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Why Dunkin' Is Taking On Starbucks And Betting On Coffee

[ogmerchman]

I don't care what they do. I'm still gonna call them Dunkin Donuts 😂

[patriciabonilla]

I love Dunkin’. If only they would make my coffee the same at every store.

[originalunoriginal]

This remodeling makes DD look very friendly and bubbly.
Whereas after leaving Starbucks, I experience a feeling as if though I've been robbed!

[brittanyramirezrcks]

I’m obsessed with dunking over Starbucks tbh their prices are amazing, coffee is amazing, and they just make me happy lol

[punkypudgy]

Dunkin should open up the area for students to do work. Make it more “cafe” like.

[Someone-elmy]

why am i even watching this when i dont even have dunkin in my country
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Update for those who asked: I live in Serbia (south Europe)

[ladyjatheist]

starbucks coffee is horribly bitter, I'll take dunkin' every day!

[speerrituall]

Dunkin needs to revamp its store staff. Also, the donuts haven’t been made in store for quite sometime. Therefore, you no longer get that fresh baked aroma when you walk in. To arrive at a store and see trays of donuts being unloaded from a two axle truck just doesn’t get it!

[oecypher]

YOU AREN'T DUNKIN ANYTHING IF YOU DON'T HAVE DONUTS

[chloechavez]

They should make their stores more cafe like and make their hiring process stricter. It would definitely improve their sales...

[meme]

People only like Starbucks for the brand their coffee is so basic

[TUMBA]

"Customers often feel skeptical when a brand tries to do something that doesn't feel authentic" oh yeah? *takes bite of Taco Bell fries*

[ninjanerdstudent]

This is the longest coffee ad I have ever watched.

[BrittanyViolet]

“Dunkin started here, Quincy, MA” ... shows a photo of QUINCY MARKET in BOSTON not QUINCY 🤦‍♀️🤦‍♀️🤦‍♀️

[Daddy_Dirk_Diggler]

Dunkins biggest problem is almost all their locations are franchised. The experience is never the same at all the different locations. My coffee might be great at location A, but at B, and C it’s way off. Starbucks the customer service is better and the coffee is the same across the board.

[powerofpizzazz]

"Dunkin got its start here, in Quincy Massachusetts"
then it shows a photo of downtown Boston, 20 miles away....

[Thepixiebella]

I don’t care what Dunkin does, it will always be my favorite. I even work at Starbucks and go get Dunkin when I’m done.

[peaches]

Dunkin's coffee and food options are good, but they need to have a more comfortable environment. Most Dunkin locations got rid of all seating options since 2020, and failed to ever bring them back. If they focused on creating a cafe-like environment for people to sit comfortably, socialize, or get work done, they'd probably be more successful. It's really annoying trying to grab coffee from Dunkin when you want to sit for a moment or have somewhere to lean to just stir your drink, but all it's just vast, open space where tables once used to be.

[erenmademewritethis]

Why am I watching this, I live in north Africa and we don't even have dunkin lol

[buntafujiwara]

We need more donuts because the donuts community is dying