Why Dunkin' Donuts Is Failing in India

Dunkin' Brands has become synonymous with breakfast pretty much everywhere, with more than 12,600 restaurants in 46 countries. In the United States, Dunkin' has seen a steady revenue growth over the last few years. But in India? The chain is struggling there.

Dunkin' granted exclusive franchising right to Jubilant FoodWorks in 2012. In a statement to CNBC, Dunkin' Brands said it finds it important to include core Dunkin' products alongside more regional menu items to cater to local tastes.

As Dunkin' tried to get the formula right in India, it focused on products like burgers that strayed away from the doughnuts and coffee it's long been known for. Even in the U.S., the chain has played with its menu and is now rebranding itself as just Dunkin'.

Despite efforts to cater the menu to Indian tastebuds, the franchisee has now closed more than half of Dunkin' stores in less than two years.

Jubilant FoodWorks cited a lack of profitability and operational inefficiencies. Dunkin' did not comment on its store closures in India.

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Why Dunkin' Donuts Is Failing in India | CNBC

[crazycolbster]

As a white American who lived in India for 2 years, I can confidently say I'd much rather eat Mysore Bajji for breakfast any day over donuts.

[freddyromariovasquezcairo]

The real question is:: Who eats donuts as breakfast? That sounds like straight bullet to diabetes

[emiliofernandez]

Maybe because India isn't interested in donuts? just like how Australia wasn't interested in Starbucks and so on

[natalieasiema]

Dear Dunkin, please note that outside America (I'm from Africa) doughnuts are a treat, not a breakfast meal sorry 🤷🏽‍♀️

[raunaqpahwaa]

Pro Tip : No one’s gonna buy tea for Rs 199 😂

[amvkarthik]

Why would anyone buy a very sweet vada every morning for 70/- min.

[mariuskaesser]

"Dunkin is synonymus with breakfast" Please don't tell me that Americans eat that stuff for breakfast and on the go at that....

[kvlaldika]

Dunkin Donut: Rs 70 per piece
Samosa : Rs 7 per piece

[ajaykandhari]

Ginger chai for ₹199/-

No thanks, I'll have tapri ki adrak wali chai at ₹24/- 😂

*Considering 4 servings*

[RaptorFalcon]

"Dunkin is synonymous with breakfast pretty much everywhere you go"
No sir, only in America. I doubt Asia, Africa, Middle East eat "sweet sugary buns" for breakfast, when they can have healthy food.

[joannajoel]

I'm Indian. This is the 1st time I'm hearing of "Dunkin 🍩". Pity on me or them? 🤷😂

[devangliya]

199₹ for chai? Now I see what's wrong there

[gargieagnihotri]

Indians are not really into donuts, they prefer local sweets.

[rayschindler]

This comment section is better than Dunkin Donuts business consultant 😅

[adilhassan]

As an indian, i have watched these type of videos many times
In foreign companies ko india m fail hote dekh alag hi wali khushi hoti h😂😂😂😂😂

[penitent]

short version: deep fried dough covered in sugar and glazed in more sugar or pumped with sweet fillings is not considered breakfast everywhere on Earth.

[sf]

Well as an Indian, I can tell you we are not used to eating sweet things in the morning. Our traditional breakfast items are not sweet.

[rea]

Never saw any Dunkin' Donuts in France either. You're not gonna defeat these croissants soon my friends!

[smileyfacewithsunglasses]

They'll never be able to compete with all the food vendors on the street that are much cheaper and tase way better!

[noirto]

Because they didn't research the culture and have no plan on how it will fit into everyday life of the area they are entering.