Cialdini’s 6 Principles of Persuasion: 1 Reciprocity

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Robert Cialdini book: Influence, the psychology of persuasion
is the most important book ever written about the science of persuasion.
Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book.

Follow Domenico Uccheddu, expert of marketing to discover what are Cialdini’s 6 Principles of Persuasion, starting from the first one: Reciprocity
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