PESTLE Analysis | What is PESTLE analysis?

PESTLE is and analytical tool used to assess the external environment.

Watch this video if you if you want to understand key concepts of PESTLE analysis. The video explains each PESTLE factor and links it directly to Amazon.

PESTLE is a strategic management tool used to assess the external environment affecting a business. These factors are usually out of the businesses control. A lot of these factors link closely to the opportunities and threats section of a SWOT analysis.

For more on SWOT analysis see out video on SWOT.

We have created a free supporting resource which will allow you to test your knowledge and understanding of PESTLE analysis after watching this video.

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[TwoTeachers]

Which PESTLE factor will have the greatest impact on Amazon's future success?

[nyanpraterjr]

Thank you, Two Teachers, for putting together this educational piece. It's hard work like yours that help us all out. I enjoyed 7:02, "All these laws need to be followed in different countries."

[keyanwheeler]

I like you way more than tutor 2 u, they suck and you’re soo much better. Our economics teacher Tracey says you’re boring but I think you’re far better at explaining stuff than anyone else !!

[ishmael]

Nice one guys. Great to have Amazon as an example to help make sense of the definitions.

[CS_Showup]

Well done Guys! immensely helpful! Keep up the good work! God bless you all

[teawithbel]

Brilliant!! This helped a lot with my current assignment.

[alicewilkinson]

The best video I've watched on PESTLE

[bracciodiferro]

Thanks alot for the video now i know what mistakes i made in my exam :)

[ziayousaf]

Very handy video, do you know what other external analysis tools that can be used instead of PESTLE?

[salnetworks]

I like this very good made me pass my super hard exam

[jessicageddes]

How would this apply to a charity like the RSPCA? Im really struggling to wrap my head around this because i need to use 4 of the PESTLE chart

[kokoxxzurge]

what's the song in the background?

[rps]

Can u give references for the above mentioned points

[bobkeys]

Could you apply PESTLE to a government department

[codeencrypted]

who else is here from bluecoat y9 business

[davecirlclux]

8:01 Ethical sourcing China 😂
Trade WAR!