PEST Analysis (PESTLE) Explained with Example

In this video, we explain PEST analysis including:

- The theory of PEST and PESTLE analysis.
- How to Perform a PEST analysis.
- A PEST analysis example.
- Advantages and disadvantages.

Learn more by reading our companion article:

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[arfatbagwan]

Studying for university exam. great explanation!

[megatronn]

This video is helpful, but it would really help if you give an example where we use the PEST analysis to make a decision... Like with question of whether we should make a new product or invest a expand into a new country... It could be better to provide some examples of how you would decide which option is the best using the Pest Analysis... Like an actual situation

[sinnexit]

I'm doing an assignment on this. Thank you for the explanation. SO much better than my tutor explains it.

[maheshnanavare]

2.20 -2.45 Difference between SWOT and PEST analysis❤
3.10 Onwards PEST❤

[ShayWillie]

Thank you so much for this video. I am delighted to have discovered this wonderful channel!

[perceptime]

had to do an assignment and this saved me, thank u sooo much :)

[tineshamckeller]

This video was very informative and helpful for completing my assignment. Thank you so much 😊

[jeffharmed]

Thanks for your excellent video.

I found the EV analysis a bit one-sided because it examined external influences on a product rather than the influences on location selection. I think the latter is the most common for a startup whereas PESTEL analysis for a product in your region is common for established businesses

[adderlyacevedo]

Thank you for such a great video! This is so well-explained!👏🏼👏🏼👏🏼👏🏼👏🏼

[ngozikavlog-speakigbolangu]

Beautiful but my question is this. Are the factors analysis about that of the country you want to expand your business to or your own location where the business is already?

[lmatoso]

Helped me with my assignment, thank you

[thomasshakelton]

Amazing Video learned much more that just PEST

[user_not_found_error]

Our biophysics professor shared PEST analysis PDF and I don't know how to relate it with medical

[njehmaryem]

Thank you so much that was so informative!