How to launch a brand – Internal Alignment

I'm sharing a few videos about how to plan a brand launch because it's a great opportunity to talk about internal branding, tell some stories, and forge some deeper connections with your audience.

Discover the keys to successful internal brand alignment. From gaining team buy-in to overcoming resistance, and implementing brand strategies, unlock the secrets to fostering a cohesive and impactful brand identity within your organization.

Check out the other videos in the series (Coming soon. I'll update the links as the videos are released!)
🔴 External Communication: Sharing Your New Brand with the World
🔴 Crafting a Successful Brand Launch Strategy
🔴 Engaging Your Audience in the Rebranding Process
🔴 Launching Your Rebrand: Your Launch Timeline
🔴 Collecting Feedback: The Importance of Adjustments
🔴 Measuring Success: Key Performance Indicators for Rebranding Success

00:00 The Importance of Internal Brand Alignment
01:50 Get buy-in from the team
03:58 Training Your Team on the New Brand Strategy
10:57 Establish Feedback Channels: Engaging Your Team in the Rebranding Process
11:54 Emphasize Consistency

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