8 Unconventional Market Research Tips & Tools

My JUICIEST Copywriting & Marketing Tips for Beginners

Conducting thorough market research is one of the BIGGEST differences between the best most highly paid copywriters in the world...

Versus the ones who are stuck in that painful process of trial and error… hoping their words work…

Because here’s the thing – it doesn’t matter how HOT your copy is... with all the psychological triggers, conversion secrets and power words…

If there is a product-market mismatch – they ain’t buying.

So YES market research is really important and can be the marketing superpower you need to write copy that connects more deeply and profoundly than anything your prospects have ever read before…

But listen, I’m not talking about writing a sentence or two about your Customer Avatar here…

I’m talking about the type of market research that involves getting INSIDE the mind of your customers and understanding their deepest fears, drives and desires…

What makes them tick, and click….

The type of research that you can’t check off your to-do list after a couple of hours scrolling the internet.

In this video, I’m sharing 8 of my favorite (and slightly unconventional) tips and tools for gaining invaluable market insights and giving my writing an undeniable edge.

Keep watching!

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[misskaykayRSA]

Social listening is definitely a great market research tool. People speak more freely behind an avatar than anywhere else. It’s like being plugged into an organic conversation with a live focus group!

[hoanghiepngo]

I can not thank you enough Alex!!!
It was quite frustrated knowing that no matter how many hours I spend researching the market I still can't see the big picture. So, much appreciated!

[sangeethaarun]

The story that brought me here was incredible.. so much to learn from you 😀

[redsharkdigital]

Such great tips for both experienced and new marketing professionals! Thank you for sharing Alex. 🙌

[bigdwag]

Your content is not only enlightening but also extremely informative. Sincerely appreciate you ❤️❤️

[lifestyle]

Hi Alex, this topic is very useful for copywriting. Thanks🙏

[ifields]

Wow, I was just thinking of asking you to do a video on this! So good, thank you ☺️

[Ej.Muzaffar]

Next video on email sequences please, email angles, types etc... and little words about...
Email 1 should be like this...
Email 2 should be like this...
Email 3...
Email 4...
Email 5...

Eagerly waiting.

[tatawenohmenyang]

Amazing content as always. Thank you Alex and team

[egnsocials]

Thank you for sharing Alex, as someone who is starting to learn copywriting this is a big help for me.

[nycto]

I'm taking marketing research class this semester as a marketing major!
And omg... we are having a market research project and the tools you've mentioned are so helpful, I'm surely gonna use them!

[DariusTan]

The core idea of why your audience is buying from you will always be the same. Yesss 🙌

[showmikahmed]

Thanks Alex for this video, you really listen to your audience recently I emailed you about how to do the research you replied but still had some questions and you uploaded this video which I really wanted. Thanks and appreciate how you listen to your audience treat them and care for them 🙏❤❤❤.

[madhumithak]

Thank you SO much for mentioning those tools!!!

[TheFSBOKING]

Great stuff! Kenneth Yu sent me your way and I am so glad he did.

[pandorofortes]

Thank you for the video!!!! That was so helpful

[iamritambhar]

That was a great video Alex. Can you create a video on how to put on a Copywriting Hat, and start acting like a high-income copywriter? I mean... certain times sh*t happens in our life and we lost the spark we had once, especially for something we do love (e.g copywriting). How to get back on track and make ourself remind us how awesome we are? Can you please make a video on that?

[sobanqaiser]

Great techniques to read your customers.

[marketingsale]

couldn't be better...thanks admin so much.

[adwoaantwiwaaamoako]

Can you do a step by step guide on how to use these tools and their purposes?