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Interview with Steve Hulford, CEO of Underknown
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The CEO of Underknown shares how he's been able to scale his content entirely on social networks.
0:00 Introduction
8:36 What is the backstory of Underknown
11:16 Why and how do you create brands?
16:03 Is content creation an art form or a data decision making process?
18:09 What is your process of creating content?
22:15 How do you balance content quantity and quality?
24:18 Why do you only distribute content on social channels?
27:30 What's your thoughts on creators distributing content on their own platform versus others?
29:43 Do you have a different publishing strategy across different social networks?
31:05 Are you worried about relying on social networks?
32:53 Why does short form content do so well on social networks?
33:50 How is media evolving and how do you evolve with that?
37:22 How has the pandemic affected your company?
40:12 What is the future of content on social networks?
42:43 Closing statements
About Top Startups Summit:
The Top Startups Summit was created to recognize the top startups in a specific industries globally. We've spent months mapping industries, selecting the top companies and writing detailed reports on the best technologies. We have hosted many investor-only events to discuss industry trends. Now we're opening our work to the public. We will share the list of all the top startups per industry, a lengthy due diligence report and we'll invite the best founders & investors on stage to share unique insights you won't find anywhere else.... all for free.
About MDI Ventures:
MDI Ventures is a US$800 million+ multi-fund venture capital arm of Indonesia's largest telecom company Telkom Group. It is one of the best-performing tech investment funds in Asia.
0:00 Introduction
8:36 What is the backstory of Underknown
11:16 Why and how do you create brands?
16:03 Is content creation an art form or a data decision making process?
18:09 What is your process of creating content?
22:15 How do you balance content quantity and quality?
24:18 Why do you only distribute content on social channels?
27:30 What's your thoughts on creators distributing content on their own platform versus others?
29:43 Do you have a different publishing strategy across different social networks?
31:05 Are you worried about relying on social networks?
32:53 Why does short form content do so well on social networks?
33:50 How is media evolving and how do you evolve with that?
37:22 How has the pandemic affected your company?
40:12 What is the future of content on social networks?
42:43 Closing statements
About Top Startups Summit:
The Top Startups Summit was created to recognize the top startups in a specific industries globally. We've spent months mapping industries, selecting the top companies and writing detailed reports on the best technologies. We have hosted many investor-only events to discuss industry trends. Now we're opening our work to the public. We will share the list of all the top startups per industry, a lengthy due diligence report and we'll invite the best founders & investors on stage to share unique insights you won't find anywhere else.... all for free.
About MDI Ventures:
MDI Ventures is a US$800 million+ multi-fund venture capital arm of Indonesia's largest telecom company Telkom Group. It is one of the best-performing tech investment funds in Asia.
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