How to Invest in YouTube Channels with the CEO of Underknown

Steve Hulford is the co-founder and CEO of Underknown, a digital-first media company that publishes around 4800 videos per year on platforms like Facebook, YouTube, Snapchat, IG and TikTok. Its mission is to teach the world about science and humanities.

They run various channels including What if, What if kids, How to survive, Your Body On, Crazy Creatures, Aperture and Versus. Their content is available in about 12 languages.

In 2022 Underknown has a team of about 200 people of which 50 work full time. In 2022 they’re doing about $10M per year in Ad revenue. The company was only founded 4 years ago.

In this clip, you're going to learn how Steve built a digital media empire in only four years.

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Look for episode 151.

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