Comparing Analytics and Google Ads Conversion Metrics

Have you ever noticed some discrepancies between your data in Google Ads and Google Analytics?

A lot of e-commerce merchants think that tracking conversions inside of Google Analytics and importing them into Google Ads is a good practice.

This is a mistake. Google Analytics tracks conversions differently than Google Ads.

So, if you’re only looking at the data that Google Analytics provides...

Then you’re going to lose a segment of data without even knowing it! This makes your conversion tracking method inaccurate and ineffective.

Want to know how to avoid having discrepancies in conversion tracking and be able to track REAL conversions? Watch this video to find out.

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[irbazahsan]

Love you Kasim
Can't anything else here now 😅

[jimwest]

I am not in New York that Is often. When I'm out of town you can always use it.. I'm 2 blocks from the Google headquarters

[alejandrovega]

I've noticed call rail tracks call conversions better. Is this the same case with you??

[eshwarbg]

Hi. I want to compare conversion rates from this month to previous month, and understand why there is a dip this month. What all factors can I consider for reporting? Please help.

[nourozi]

Do you know if the conversion value reported in google ads includes the shipping cost? Or is it only counting the cost of the products themselves, like the subtotal without shipping?

[raphaelsebbag]

what's the higher end web analytics tool Kasim has mentioned lately in some videos, starts with an "N"?

[yogeshselwad]

does analytics track your conversion in other traffic channel if it comes from google ads by mistake?