💣 New Google Analytics Feature for PMax: View Conversion Data by Channel (Shopping vs Search)

As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you’re trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics!

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[Ray_eddi]

First video??? You're a natural... well done

[GuidedPPC]

Woohoo!!! Great first video Melissa, you nailed it! 👏👏👏

[gedasbridikis]

Thanks for a great content. I think it's faster to check conversion data for shopping through "Listing groups" tab 🤔

[sociallyfound-googleadvert]

Great first video Mel and looking forward to future videos that allow us to get more insights into Performance Max campaigns.

[ivanchunghk]

In the Attribution report, how did you get the Google Ads campaign column to show the different PMax campaign networks under the Pmax campaign? I only see the 0's for the one Pmax campaign.

[chenadam]

I don't think so. In my case, the conv. number in the search term is almost equals to the conv. number in the Shopping Report. And both of them are equals to the total conv. number in the campaign. Which means, shopping conv. is also counted appears in the search terms report.

[jarretwaldstein]

Thanks Mel. Wouldn’t the shopping data also include what was shown on the display network if the feed was added to fully built asset groups? How can we be sure it’s strictly from shopping via search?

[elementchiropractic]

This was super helpful. I always get so lost navigating these pages, thank you for this! Great video! And for your first?! I vote you make some more!

[joeybidner]

your rock! thanks for the video :) Is the attribution beta project view available anywhere in GA4? that is an awesome find!

[anniekpluijter]

Thanks for a great video. Do you know if a similar report is available in GA4 since GA4 also takes into account engaged view conversions?

[aruntammisetty]

I've been running feed only campaign, first 5 days it worked very well and I got 10 leads per day. But after learning period over leads decreased from 10 to 1 is there any reason for that?

[oggeblink]

Checked this in Ads for two diffent acocunts and in both accounts the amount of shopping conversions was larger than the total.

How is this possible?

[DaveFogel]

Finally someone with better hair than Kasim

[Liquidate]

Great insight! I'll be honest I think its stupid how we cant just see this breakdown clearly within Google Ads. Why are they hiding this data???!?!??!?!!?

[john.dvollins]

Thank you very informative you did a great job ma'am yep you crushed it good job 😎 thank you