Find your niche with this easy 3 step process | for creatives selling products

Every business guru tells us to niche, and they're not wrong. In this video, I'm sharing my 3 step framework on how to define your niche. I use my own art as an example and give another off the cuff greeting card example. I will also show you how you can validate if the niche you came up with has some legs.

This exercise is straightforward and easy to follow,, but it will also get you thinking, and that's a good thing. This guide is intended for creative makers who sell physical goods.

Niching is not a requirement, nor is it the end all be all solution to all your business challenges, but it's really going to help you gain some clarity which will in turn help your business grow.

Here is how this video is organized:
00:00 Short intro - niching for artists
00:45 Should you niche?
01:23 3 Step Framework for defining your niche
01:44 Step 1: Medium, style
02:13 Step 2: Subject matter
03:21 Step 3: Who & How
04:11 Example of using this framework to find a greeting card niche
05:25 You're not stuck with whatever niche you pick
07:20 Do market research to validate your niche
09:00 Want more on this topic?

You don't have to buy an online course to learn this because it's free in this short 9 minute video. :) However, if you do like what you hear, we'd love for you to subscribe to our channel, and share with your creative friends that may find this helpful.
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Cathy is a self taught watercolor artist and businesswoman based in Los Angeles, CA. Easy Sunday Club is a collection of Cathy's watercolor art, and baby/children's soft goods that showcase playful interpretations of subjects in her loose and expressive painting style. Prior to art, Cathy got an MBA and worked in corporate for over 10 years and Nam is an attorney. This channel is our way of giving back to the art community.
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Music: In French (Used w/ Artist Permission)

[lytedancer]

How to find your target customer would be a great video!

[willozcreations.]

I recently started my online handmade cards. I also create kids birthday posters. Looking to try gift boxes soon. And I'm a new youtuber. You have some great ideas.

[rmclarke]

As always, such honest, practical and clear advice!

[helenhorley]

This is really helpful and honest advice, thank you x

[kristinmathis]

Thank you so much for sharing your business ideas!!! I was really just making kind of a mind map of where to go next with my art ideas and this helped me find my next focus point!

[enjoysu]

Thank you for sharing this, it's really helpful to me :)

[Pantonia]

Great video! I was about to suggest making a video on that same topic, of how to reach out or find your niche audience. Especially if you have "think outside of the box" tips for where to look for them. I feel like everyone first goes to Instagram and common social media platforms, but I often wonder if there are other places like forums, reddit, private facebook, groups, etc, and how viable it is to do that long-term (or if the effort-reward balance is worth it).

[economicsmajor]

Hey Cathy, I love the fit of the shirt you're wearing in this video, I have seen a few similar shirts in your other videos and I really like them. Would you mind sharing where you shop for them?

[clarel]

When I compare my work to other artists in my similar niche, do you think you should price your work around the same price range as others? For example, I have some artwork on consignment with a local shop and sell the work for $100, (I get 50%). Other artists sell their work that is similar for $40-$80 range which I feel is low... should I just match the price that I sell on consignment with the local shop, or try to price it in the same range as others as to not lose potential customers? I haven't listed any of the work online yet because I can't make up my mind.