What is First Party Data and Why is it So Important?

First party data is one of the most important types of data for businesses. But what is it, and why is it so valuable? In this video, we'll break down first party data and explain why it's so important for businesses to collect and use it.

First party data is data that is collected by a business from its own customers and prospects. This data can come from a variety of sources, including online forms, surveys, transactions, and customer service interactions. First party data is valuable because it gives businesses a direct way to learn about their customers' needs, wants, and behavior. This information can be used to improve the customer experience, target marketing efforts, and drive sales.

Credits: Mike Berens Partner @ Visitor InSites

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