Zero vs. First-Party Data: What’s the Difference?

Data, data, data—it’s everywhere you turn, but what exactly is the difference between zero and first-party? Is one better than the other?

We’re here to fill you in on:
The main distinction between zero-party and first-party data
Benefits from incorporating both into your overall marketing strategy
How to use the two types for increased loyalty and accuracy

Ready to jump in and start building your program? Keep these resources bookmarked to help you get started:

Zero-Party Data Is Real, and It's Helping Brands Rethink the Customer Journey

First-Party Data: What Marketers Need to Know

Marketing Privacy and Data Glossary: The Most Common Terms

The Marketer's Guide to SMS Compliance

[zachcalhoun]

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[shaniapereira]

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[amirmous]

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[Chad_Elliott]

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