3 Ways To Scale Facebook Ads In 2024

SUMMARY OF VIDEO

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

3 Ways To Scale Facebook Ads In 2024

In today's video, I'm breaking down the top three strategies to supercharge your Facebook Ads scaling in 2024.

The digital landscape is ever-evolving, and staying ahead is crucial.

I'll be sharing insider tips on audience expansion, budget allocation, and creative optimization, ensuring your campaigns not only survive but thrive.

Whether you're a seasoned marketer or just diving into Facebook Ads, these proven techniques will elevate your game and boost your ROI.
Don't miss out on the latest tactics—let's dive into the future of Facebook Ads scaling together!

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- Nick Theriot

[et]

Hey Nick amazing video! You should honestly do the 2022 video about hooks for meta/tiktok ads again but an updated version now! Or something to do with hooks and body writing

[bene]

I would say the 20% rule is the best for Branded Dropshipping even! A good product should leave us room to scale it slowly for 14 days but sometimes there are few products trending once u need t be quick to make money so it depends on the Product I would say Thanks Nick good Video needed that.

[VakoCavender]

i've been trying to duplicate winning adsets into a new CBO campaign and it works good for 1 or 2 days but then it will crash also i've been trying to duplicate the current winning adset into another adset at a higher budget which works "great" but it has the pressure so my current conclusion as you said nick is to just scale at 20% every 2 or 3 days

[MartinBenesCreative]

Great video. Have you noticed that recently while rising budget meta was suggesting even higher % than the old good 20%? What do u think about that?

[jjg]

Thanks for the video. It is very helpful. There is up and down in a week besides the budget influence. Especially when my average conversion window is 7 days

[setia]

hey nick, whats your take on this🤔. when i focused on cpa like you advice so meaning i cut off adset that aren't hitting target cpa in at least 3 days. I noticed i get a little inconsistent results, but then i realize that my products price range from low to high. So i forgot to put in mind that some adset will get higher cpa. So i swich the strat a little and lookup adsets the pass 4-5 days that get consistent roas and are profitable, and it kinda supriseme how many adsets that i thought were good but not so consistent this whole time. After i only use consistent roas adset the results have been amaizing these past 4-5 days! my roas are literally way more stable

[ElsaKujala]

Hi Nick, does the 20% mess up Meta and bring ads back to learning phase? I´ve hard that the increase should be max. 3% per day in order to avoid this.

[matteosargenti]

Hi Nick, thanks for another good video. Are you still moving winning creatives into an "Main adset" without dynamic creatives?

[PaulinaPrasetyo]

Hi Nick! I've been following your videos and heard about the 20% scale-up or scale-down strategy several times.

If I run a DCT in an active campaign (using CBO/Advantage Campaign Budget+), as a DCT ad set, does it mean I need to scale up or down the budget at the campaign level? Am I understanding it correctly?

Also, what is your opinion on this statement: "Too much editing of the campaign/ad set/ad will cause the algorithms that are already running to start over again from zero"? Do you agree with it?

Thanks a lot!

[ibya]

Nick, I increased my budget according to the 20% rule for 1 week and my ads were going very well. There has been almost no sales for the last 3 days. What could be the reason for it suddenly getting so bad? I started reducing my budget as you said, but it still hasn't improved.

Should I open a new campaign and close this campaign? Or do I need to build the same sets from scratch within this campaign?

[binhle-bjqg]

do you notice in 2024 some ad accounts do not even have the learning phase anymore, and the ad account is quite sensitive now ? even at low budget like 25 USD, when we increase it to 50 USD, the next day's performance is usually bad and it takes some time to be normal.

[thebluepill]

Hey Nick! Another increadible vid, I've seen everything you've mentioned to be the case in the past. I definitely want you to run my ads once everything is good with my brand! :) I do have one question, based on the 30 days 20% scaling example you gave. Would you start increasing up by 20% immediately after launching a new product/campaign if you're getting profitable sales on day 1/2 or do you wait 7 days and launch DCTs based on the best performing creative in those 7 days before increasing budgets 20%? Thanks again as always!

[mated]

Hello Nick, awesome video! My question is, do you raise this 20% for 1 campaign? Or do you have several campaigns and 20% for each?

+question: how much can 1 campaign be charged? Thanks

[RaedSkaik]

Thanks for another great video! Yesterday, I started a new campaign, and it achieved a 4.5 ROAS on the first day. Now, it’s nighttime on the second day, and so far, it’s only at 0.5 ROAS. Is this normal? I hope you can create a video about the challenges and fluctuations that Facebook ads has and how to deal with that. Thanks!

[georgesgopro]

what would be a target roas for a $60 product, that would be good to confidently scale with 20% a day?

[adeelanwar]

I am running a Facebook campaign, and my daily budget is 1000rs, I am getting 4 to 5 sales daily but my CPA is still very high what should I do. should I reduce the budget?

[ВячеславКоринной]

Do you launch the new test group at the start of the new day at 12:00, or does the time not matter at all?

[BarakJones]

Nick, first off, a big thank you for all the videos you make! They help me a lot. 😊 I have a question and really want to know what you think: What if I start selling something that's similar to what others sell, and once I become profitable, I plan to invest everything into making it better and superior? Do you think it's possible to reach $100-$200 a day in profit with the same product as everyone else? Thank you so much for your help!

[andreabozzi]

Hey great video! Do you recommend this also for lead ads?

[mihaellaa.]

Another amazing video! Question - is it true that its not worth starting to advertise on FB with lower budget than 20 dollars a day? Also can we do this scailing by 20% while in the learning phase, or will that change restart the learning phase?