NEW WAY to Advertise Variations with Amazon PPC! 👕

Selling multiple product variations on Amazon? Want to learn the easiest AND most efficient way to advertise your variations WITHOUT cannibalizing sales? Watch this short, step-by-step tutorial to PROPERLY set up your campaigns for maximum success and learn a few little-known Amazon PPC hacks along the way.

0:00 What we’ll cover
1:04 Finding your variations conversion rates
2:42 Which campaigns to create for your star product
2:58 Keyword targeting strategy for other variations
4:17 Product targeting strategy for other variation
5:06 Choosing how many variations to advertise
7:05 My newest and highly effecttive PPC campaign structure

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[fbazaarsupport]

good strategy, i kinda did the similar by seperating each colors into different campaign, but what about the sizes ? 1 shirt has 3 colors and 5 sizes, what would your star asin selection be ? should we do sizes as ad groups ? another thing to consider is, you choose one asin for your variant item, best seller item, its sold fast and doesnt it make your ad stop sooner/ easier ? based on this can you give a little bit more info about keyword distribution by campaign / ad group ?

[jackmedia]

So in short regardless of star product or not, spit everything into its own campaign and perhaps just adjust bids and budgets to be more aggressive on star products.

[moheebshah]

thanks from informative vedio
i have one question
after I run ppc I get the relevant keywords from previous ppc. I have long tail keywords and short keywords is that right to add long tail keywords on Exact match and short keywords to broad match?

[BackUpTrry]

If we add a new variation how do we add to show on existing ad campaigns?

[liranbenshalom]

Picking a star product like suggested I think wouldn't work in case of when you launch 1 SKU at a time.
Conversion rate for the first launched variation will always be lower because it's what people find in the search results all the time.
Conversion rate for the other variations will almost always be higher because people first click the first launched variation and then when they are in the listing they might click the other variation already with higher buyer intent.

[chrissong]

THanks for your insight!

What if all the SKUs are new, got 0 data to use.
What is the best way to structure the PPC campaigns?

[mobilestephanie]

You lost me at adding the color to the KW. If you're running exact match (as you should) you won't be getting any impressions unless people are using the color word in their search.