How to List Products on Amazon as Variations | How to Create Variation Listing on Amazon 2023

This FULL AMAZON VARIATIONS TUTORIAL covers How to List Products on Amazon with a focus on how to create variation listing on amazon 2023. This amazon listing tutorial covers the basics such as parent and child variations on amazon when it comes to product listing on Amazon all the way to ensure you gain the correct amazon variation theme.

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When you create your amazon product listing on amazon you may see amazon variations are not available for this category or find your amazon variations not showing and wonder how to list product variations on amazon correctly. We cover how to add variations on amazon, how to add variations in amazon listing, how to list product variations on amazon, the types of amazon listing variations and even amazon ppc for variations. By the end, you’ll know everything about amazon product listing variations.

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Determine Variations for your product:

Timestamps:
00:00 - Intro
01:45 - Variation Basics
03:52 - Parent Listings
04:51 - Child Listings
05:48 - Variation Themes
07:04 - Example variations
08:14 - How to get your variation theme
12:19 - Create a variation listing
16:39 - How to advertise variations
18:25 - Focus strategy
20:25 - Spread strategy
21:32 - Single strategy

DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.

[DanRodgers]

LESSON NOTE: At 20:51 I meant "their black variation" NOT "their transparent or clear variation"

[andyatmosphere]

Best variation video I’ve seen! Replay it several times to fully comprehend.

[elizabethfacundo]

Really incredible and thorough. I couldn't find anything else like this for variations on youtube. Good work! One thing i was not clear on was a breakdown of the difference between parent and child. I know it should be common sense, but a breakdown of this for FBA would be great. Thank you!

[bodog]

New Amazon Seller. I've been watching a ton of Amazon videos but I have to say your videos are the best by far. Really appreciate all the clear information as we launch in about a month.

[thoughts]

Thanks for the video, Want to ask a Question.

Please explain the variation criteria in case of package quantity.

Like: If we are listing a product with 2 different quantities.
1 with 20 units and other with 40 units each pack.

And we wamt to make the 40 units variation as a parent listing and small packaging as its child listing.

Will the bigger packaging ( Parebt listing) will also be available to customers ? Or do i have to add big packaging as variation to make it available to cistomers for sale ?

Cuz while Creating Listing we used Details, Title, Bullet etc of the bigger packaging listing, so do we need to create it as Variation as well ? To make it available to customers ? Or will it be available to customers as being a parent listing?

[SufiKingdom]

I watched 6 videos before this. You were clear, to the point and taught us from basics to advanced.

[paulredo]

Hey Dan! Been following you for long now, and Thanks for this another great video! I'm an Amazon VA and I gained a lot from you. 💯👊

[millyalvayero]

Thank you thank you ! I’ve been struggling with this . 🙏🏼

[maneyyenam]

Thanks a lot for recording this video!!

[paulmainwaring]

Hi Dan, I have searched for good information on this issue and happily, I found you. I like the way you tell us what to do. Many Thanks

[Clydeh]

Always love to see your videos and learn more things. Looking forward for more videos tips and tutorials 🙏🏻

[semperidem]

Hey Dan. Really like your clean, clear presentation style... I think you've got a winning formula. Keep up the good work!

[RoleyChiu]

I love your presentation style and the deeper dive into the strategies. subbed. I also appreciate the production quality and the animation.

[achraf.rachid]

Great information Dan, you have an attractive explaining, keep doing ;) what about creating all child listing FIRST, then create the parent listing and adding each ASIN to! I tried this method and works well, no issues.

[hollymoyer]

Great video, but I'm having a problem adding both size and color variations on my listing - clothing. I'm getting nowhere with Amazon support. Any way you could help?

[InfowithTaqadus]

Brother, you are awesome I follow you always and I found you awesome.

[raula.]

Dan, you are really the best free coach on YouTube in English.
Could you say if you recommend any particular software to create campaigns that is priced economically? For example, any to trigger campaigns only at certain times of the day (for low budget launches).
Thanks for your great work and for your time!
Best wishes to you.

[sairaashraf]

Hello @Dan
Can you plz give us short video tutorial onhow to merge already listed product in the form of variation without flat file …. It will be great favour for us

[alecrogers]

Dan - great video! Congrats! Very straight forward & information packed. Is there a way to create variations in terms of quantity that can have sub variations? Eg. in your sunglasses example, I want to offer 2packs, 3packs, 4packs of sunglasses and then allow people to choose their color for each pair of sunglasses (eg. order 1 might be a 2pack where the buyer wants 1 gold pair & 1 silver pair; order 3 might be a 4pack where the buyer wants 2 gold, 1 red & 1 black pair)?

[jimbobriones]

I really love your detailed content Dan! Thank you so much!