How to combine the power of Sprinklr social with your marketing automation

Understanding where your buyer is in their journey is critical to personalised, timely and relevant messaging.

However, this gets especially challenging across multiple channels and touchpoints.

To make matters even trickier, your buyer will likely prefer that you communicate with them in their channel of choice and to understand what has happened across all the other channels in the meantime!

In this episode of the Art of What's Possible, we brought together experts from both marketing automation and social to discuss how these platforms could work together to help address some of these challenges.