The true cost.

[just_a_turtle_chad]

Calling Bud Light a good beer is like calling Dylan a woman.

[NotAStanAccount]

Great job, everyone! Let's see if we camnot help them RE-double their losses in this 2nd qtr of 2024!

[FamiliarAnomaly]

No one talks about the fact their CEO was ex-CIA

[kaylebdurant]

They don't care! They'll get propped up with taxpayer money, and continue their reeducation efforts!

[Jagg]

So there is 73% of their buyers drinking it in the closet? Lol

[babyvaso]

Folks were forced to try a different brand, only to discover they were better tasting, meaning they'll never come back. This is a domino effect as Bud Light continues to be absent from parties causing others to ditch the brand as well.

[doddyc]

If companies stick to concentrating on the quality of their product and don’t get involved in identity politics, perhaps they’d do better

[dittohead]

Have you seen what they’ve done to Doritos? Morons in advertising never learn

[alp]

It couldn’t have happened to a crappier beer. Fermented bears piss would probably taste better than Bud, so called King of Beers(or is it the QueenQueer of beers now!!!!?).

[genestone]

Americans finally learning to avoid bad beer?

[RilaAudio]

People were not fond of the built-in sobriety test.

[mikehunt]

Apparently it's cost them $16, 000, 000, 000!

[rvcyrve]

We hold the power! Let's take it back, let's take it all back. Next move onto the Hollywood movies!

[TJ]

Someone needs to show this case study to John Lewis in the UK - when will people learn - go woke, go bankrupt

[emiltuverot]

I will never drink Bud again. If they decide to board the Woketrain. I see it as my duty not to sponsor any of these toxic sects. I cant see how this ”ideologi” aint doing nothing but harm.

[lindamclennan]

We can hope it's the first of many woke co's to fall !

[-TAPnRACK-]

😂😂😂😂😂 this is just fantastic! I hope they never recover and I hope no one folds and goes back!

[tenparkdrive]

Blame Heinerscheid she’s the one who decided to drop the customer base

[bodhiswayze]

Can you imagine being a) the fool who came up with this bright idea or even worse- b) the even bigger fool who okayed it?? 🤦🏻‍♀️🤣🤣

[nicolamorton]

Let us all hope it is only the first but not the last. 😂😂