3,680 Orders in 10 Min! The Xiaomi Su7 Ultra Sells Out as Owners Praise It Over Mercedes and BMW.

In a landmark achievement for Chinese electric vehicles, Xiaomi Group CEO Lei Jun announced the Su7 Ultra's debut at the Nürburgring Nordschleife on October 29, setting a record-breaking lap time of 6 minutes and 46.874 seconds. This accomplishment makes the Su7 Ultra the world’s fastest four-door sedan, breaking a seven-year record and securing Xiaomi a prestigious place in high-performance EV history. Following this milestone, Xiaomi Auto confirmed the Su7 Ultra's production model will be released in March 2025, priced at $114,500—a competitive entry alongside the Tesla Model S Plaid and Porsche Taycan Turbo GT.

The Su7 Ultra has been crafted for both power and innovation, boasting a tri-motor all-wheel drive system with 1,548 horsepower and acceleration from 0 to 100 km/h in just 1.98 seconds. Its cutting-edge CATL Kirin battery delivers a range of 391 miles and rapid charging capabilities, promising exceptional performance and convenience. Xiaomi's heavy investment in research and development, set to exceed $42.1 billion by 2025, underpins the Su7 Ultra’s advanced smart driving features, including a city navigation assistance system.

Market response to the Su7 Ultra has been overwhelmingly positive, with 3,680 pre-orders and millions in revenue just ten minutes after opening. The Su7’s continued success is a testament to Xiaomi Auto’s innovation and brand appeal, as deliveries approach 100,000 units annually. Notably, over half of Su7 customers are luxury car owners and Apple users, highlighting Xiaomi’s crossover appeal in the premium market.

Xiaomi has also launched the Track Master App, allowing Su7 Ultra owners to capture their track experiences and share them, reinforcing the car’s appeal to performance enthusiasts. With an expansion plan to produce up to 150,000 vehicles annually by 2025, Xiaomi Auto is gearing up for sustained growth in the EV sector. The Su7 Ultra isn’t just a car; it’s Xiaomi’s strategic leap into global high-performance electric vehicles, merging its technological prowess with user-focused design to challenge traditional luxury brands.

[raymonddon]

watch out lexus, benz, bmw, porsche... the awesome & smart chinese are here!

[othmanmajid]

Time for Mercedes and BMW to leap frog and start producing mechanical pocket watches.😂

[Johnnydoenyc]

Here come the Chinese Porsche/Lexus. Amazing car. Amazing brand

[teckmenglee]

Saw the car first hand in Guangzhou Haizhu shopping mall Mi store a week ago. Very very nice car. only 210, 000 rmb to 298, 000 rmb which is about USD30, 000 for entry specs SU7 to USD40, 000 for the best spec SU7.

[teckmenglee]

Tesla in China drop their price to about Rmb220, 000 which is about USD30, 000 as the Tesla cars cannot match BYD or Mi's SU7 or other EVs from China. China EV are now priced higher than Tesla's Model Y.

[WingPoyLeong]

There will always be naysayers and sour grapes from the West..no doubt about it.

[Ludak]

I can't even imagine the amount of ads running in the car....

[SR-prxz]

Can't change the fact it still has android behind the hyperos. Damn shame they don't switch to harmonynext

[chaz]

Jai Hind. The Ultraman supercar may be causing a further and inevitable rise in Xiaomi share price.

[infraredsprouts]

Looks like a decent motor, but losing $2.53 Billion a year