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How to Plan A Passion Project with Lauren Hom
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QUICK JUMP MENU
00:00 Passion Projects: Ad Campaigns for *You*
00:45 Choosing Your Direction
02:04 The Importance of a Plan
02:27 The Exercise: Four Questions to Ask Yourself
03:45 Creative Exploration vs. Career Growth
05:30 What Lauren Wants to Say About Her Work
06:38 What Direction Lauren Wants to Take Her Work
07:49 What Lauren Is Creatively Craving
09:33 Why Lauren Chooses Creative Exploration
09:58 Listing Goals for Career Growth
10:35 Circling Important Words
11:38 A "Grocery List" of Ideas
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ABOUT SKILLSHARE
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ABOUT LAUREN HOM
Lauren Hom is a California-born, Brooklyn-based designer and letterer. Known for her bright color palettes and playful letterforms, Lauren has created work for clients like Starbucks, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the ADC, the TDC, the One Club, and the Webby Awards. Lauren is also the author of the popular blog (and now book), Daily Dishonesty.
She finds that she's happiest when creating, so when she's not working, you can find her baking yummy things, selling your ex-boyfriend's tears, or lettering for lunch around New York City. Lauren's motto is, and will always be, "Work hard, snack often."
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