What Are the True Costs of Your Everyday Products?

Consumer choice for products has increased exponentially over the years, ranging from expensive luxuries to cheap basics. However, increased choice brings greater uncertainty about the true cost of these products, their origins, and their impact. All products and businesses are different.

Is it the consumers or the producers’ responsibility to address this information gap? How can new technologies help us bring the right information to our consumers? How can you make a difference?

Join this session to hear from:
- Gordon Renouf​​, the CEO of Good On You​, a company that helps consumers make ethical consumption choices through increasing a product’s transparency.

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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.

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#circulareconomy

[Mlam-tk]

I wish the media would spotlight these issues more often. As Gordon Renouf says, people WANT to make the right choice but they don't have access to all the facts. We need more clarity to help steer consumers towards ethical and sustainable products. Thank you for making this video.