Understanding Key Digital Marketing Metrics for Success | ASK Training Free Webinar

Discover the fundamentals of KPIs, learn to differentiate between metrics and analytics, and align KPIs with your business goals. Explore key metrics across SEO, social media, email marketing, paid advertising, and content marketing, and uncover tools for effective tracking and analysis.

Below are the topics we will be discussing in the video:

1. The Fundamentals of Digital Marketing KPIs
- Definition and Purpose of KPIs in Digital Marketing
- Differentiating Between KPIs, Metrics, and Analytics
- Common Digital Marketing KPIs and Setting the Right KPIs Aligned with Business Goals

2. Key Digital Marketing Channels and Their KPIs
- SEO Metrics: Traffic, Keywords Ranking, Click-Through Rate, etc.
- Social Media Metrics: Engagement, Reach, Followers, etc.
- Email Marketing Metrics: Open Rate, Click Rate, Conversions, etc.
- Paid Advertising Metrics: ROI, Conversion Rate, Cost per Acquisition, etc.
- Content Marketing Metrics: Page Views, Time on Page, Social Shares, etc.

3. Understanding and Analyzing Data (20 minutes)
- Tools for Tracking and Analyzing KPIs
- Interpreting Data: Making Sense of the Numbers
- Using Data to Make Informed Marketing Decisions

4. Conclusion and Final Q&A
- Recap of Key Takeaways
- Addressing Common Challenges in KPI Tracking
- Final Round of Questions and Answers

We offer short training courses as well as full qualification programmes, including Digital Marketing, IT Infrastructure and Operations, Microsoft Office, Soft Skills and more.

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