TB1000 - Topic 1 - Marketing Research

Marketing Research employs a systematic and objective process that is intended to allow decision-makers to gather and interpret data in such a way as to provide valuable information that will if used correctly, facilitate better decision making.

Marketing research is one of the principal tools for answering questions because of it:
Links the consumer, customer, and public to the market through information used to identify and define marketing
Generates refines and evaluates marketing actions
Monitors marketing performance
Underlines the understanding of marketing as a process
After completing this topic you will have an understanding of how to:
Develop an understanding of the principles of Market Research
Develop the tools and techniques for Market Research