How to create Audience Segments

How to Create Audience Segments with Ongage: How-To Tutorials

Welcome to our first step-by-step guide on how to effectively create audience segments in Ongage. In this chapter, you'll learn the fundamentals of using the Segment Dashboard, and see how segmenting your audience can improve the performance of your email marketing campaigns.

What You'll Learn:

Segmentation can significantly increase the relevance and effectiveness of your campaigns, leading to better engagement rates and customer satisfaction. By the end of this tutorial, you'll learn:

- To access the Ongage Segment dashboard
- Create new segments with instructions on how to create segments using both custom and system fields.
- How to build a segment aimed at a specific group.
- And understand the dynamic nature of segments by looking into how segments in Ongage can change and adapt over time.

Key Moments:
0:00 Intro
0:06 What are Segments
0:28 Accessing Segments Dashboard
0:42 Creating a New Segment
1:11 Behavioral Criteria
1:31 Example Segment: NY VIP Clickers
2:08 Setting Criteria Options
2:19 Saving the Segment
2:24 Rule-Based Segments
2:39 Conclusion

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About Ongage:
Ongage is an email marketing and automation platform for large-scale email operations that need to tackle optimization, deliverability, and data
challenges. With unparalleled segmentation and personalization
capabilities, the Ongage platform provides the tools you
need to create meaningful relationships with subscribers,
and it does so at scale.

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