Audience Segments 2024: Step By Step Google Ads Tutorial

In this 2024 updated tutorial, I'm diving deep into Audience Segments in Google Ads, using a real live Ecommerce client account as an example. Discover the nuanced differences between Targeting Mode and Observation Mode, and why one is vastly superior for most campaigns. Plus, I'll let you in on a pro tip: a specific audience segment that could boost your results. 🚀
🎯 The importance of choosing the right mode for your campaign
💡 A must-try audience segment for Ecommerce advertisers
🚫 Which audience segment to skip to save your time
🔄 Adding and observing audience segments: A step-by-step guide
Check out more strategic insights in the video!

Time Stamps:
00:00 Introduction
00:35 Tutorial
09:23 Outro

[sajadbarbra]

Sfter 2 month i has changed the bidding of p.max and what i see cost per click increased and much spending.dont know why? Can you help please if my bidding is CV and acully google recommend keep 3.4% tROAS bidding when i applied, high cost in 3 to 4 hour all spending end still no order.will you help why this happened

[alikhalid]

Does Re-targeting list Search Ad (RLSA) works best for the service based industry?

[przemekwozn]

Why you don't add also audiences that in your opinion can be irrelevant to your product? Thanks to this you can always add negative bids to something that is not working