Copywriting Formulas Every Business Needs to Know (Plus Free Tools!)

Even if you pay thousands of dollars to hire a copywriter, they don’t write your sales copy, email copy, landing page copy, etc., from scratch. They follow Time-Tested and Proven Copywriting Formulas to craft a copy that sells.

So, in this video, we will share with you what those Proven Copywriting Formulas are, and we will also share with you some Free Copywriting AI tools that will help you accomplish your tasks.

Chapters (Timestamps):
00:00 - Introduction
01:13 - Fundamentals of Copywriting
02:02 - Copywriting Formula #1: IDCA
02:30 - Example of the IDCA-Style Copy
04:19 - IDCA AI Copywriting Tool
07:46 - Copywriting Formula #2: PAS
08:02 - Example of the PAS-Style Copy
09:23 - PAS AI Copywriting Tool
10:01 - Copywriting Formula #3: HERO
10:20 - Example of HERO-Style Copy
11:46 - HERO AI Copywriting Tool
12:05 - Copywriting Formula #4: SPIN
12:36 - Example of SPIN-Style Copy
14:47 - Copywriting Formula #5:BAB
15:10 - Example of BAB-Style Copy
18:19 - Copywriting Formula #6: AIDA
18:39 - Example of AIDA-Style Copy
21:04 - Recap
22:28 - Outro

Complete Content AI Tutorial:

How to Write Product Descriptions That Sell:

How to Win Customers with IDCA Copywriting Formula:

How to Address Customer Problems with PAS Technique:

How to Craft A Powerful Copy Using HERO Framework:

How to Craft Winning Customer Solutions with SPIN Framework:

How to Write Selling Product Narratives with BAB Framework:

How to Drive Conversions with AIDA Copywriting Formula:

The Copywriting Formulas you will learn from this video:

IDCA Approach: Identify, Develop, Communicate, and Ask - a nuanced take on engaging your audience.
PAS Method: Problem, Agitate, Solution - connect deeply by addressing pain points.
HERO Framework: Headline, Explanation, Reveal, Offer - a storytelling approach to presenting your value proposition.
SPIN Technique: Situation, Problem, Implication, Need-Payoff - a consultative selling strategy adapted for copywriting.
BAB Formula: Before, After, Bridge - show the transformation your product/service can bring about.
AIDA Formula: Attract Attention, build Interest, create Desire, and drive Action.

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[preppermitverstand]

Very good video and amazing editing! Thank you.

[mbsounds]

Tamil language. Full copywriting knowledge packed video.

[refikonaran]

Thanks for high quality info as always. Can you add Turkish language to the Content AI please?

[capricik]

great, just made custom gpt's for all of these formula's 🙂

[priyashrivastava]

Can you come up with a video which elaborates on how to find audience pain points and other targeting options specifically while running paid ads.

[Akeliciousmedia]

Is like your indexing api is having issues

[shahanesmaeili]

Please add the Persian language. You have lots of Persian users. Thanks RankMath

[richardaubin]

When are you guys going to fix the column sorting in the keyword tables... so lame... more than 1 year.

[nuwelyu]

Love you Jack! I have learned so much from you. Can you use one of these formulas to write a product description on Amazon? After you have written a "PAS" how do you use it on facebook, instagram or pinterest? Thanks again