Building A Powerful LinkedIn Presence: Tips from a LinkedIn Expert

🔥 Are you looking to revolutionize your LinkedIn presence?

Join Chris Do and LinkedIn expert Jasmin (Jay) Alić as they dive deep into transformative strategies for mastering LinkedIn. This conversation is packed with actionable advice for anyone aiming to enhance their professional networking and online branding. Discover the key insights that will change the way you approach LinkedIn!

In this engaging talk, Chris and Jay cover:

1️⃣ Optimizing Your LinkedIn Profile: Learn the secrets behind creating a profile that stands out and attracts the right audience.

2️⃣ Mastering Content Creation: Gain valuable tips on crafting compelling posts that drive engagement and expand your reach.

3️⃣ The Art of Commenting: Unveil the power of strategic commenting and how it can dramatically increase your profile's visibility.

Whether you're a professional looking to expand your network or a business seeking to leverage LinkedIn for growth, this conversation offers invaluable guidance.

00:00 LinkedIn profile action.
00:40 Post engagement on LinkedIn.
02:08 Jay's LinkedIn background.
03:31 Managing business solo.
04:43 Sleeping habits.
07:12 Prioritizing family.
11:12 Importance of a strong hook.
16:00 The rehook strategy.
Consistency in tone.
Comments boost visibility.
Psychological triggers in commenting.
01:06:47 Comment for everyone.
01:07:26 Early post advantage.
01:08:20 Consistent on-brand comments.
01:09:11 Profile clarity is key.
01:16:36 Warm Outreach approach.
01:21:41 Post on accessibility.
01:23:05 One main comment, three replies.
01:25:07 Building a supportive community.
01:27:38 Anyone can do it.
01:28:21 Impact and changing lives.
01:29:03 Building a community.
01:30:14 Chris Do's impact.
01:32:31 Tools for LinkedIn.
01:34:08 Edit Anything extension.

#linkedin #linkedinstrategy #leadgeneration #businessgrowth #digitalmarketing #linkedinmarketing

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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[matthewlakajev]

My Top 3 takeaways

1 - Whever you Comment, do not address it to the author.

Address it to the Audience.

And make sure to provide Free Coaching and add even more Value (that’s not included in the post)

2 - Jasmin Alić starts every post with “Dear Son”

Ensuring that he is only writing to ONE reader everytime.

He talks about how anyone can do this - And it’s one of the best ways move past Post Anxiety

When you are only writing to one person.

3 - Your Hook SHOULD be a preview to the whole post.

What that means, is that the first couple of lines should be simple enough

That anyone that stumbles on the post, even if they don’t have a Maketing or LinkedIn background

Will understand what the post will be about.

__
This interview was Godlike.

2 of my fsvorite creators. I'll be rewatching for sure 😊

[krisograbek]

9 powerful Jay's quotes from this amazing chat:

1. "No one is there to read your content. No one is there to find that particular post of yours. You will be interrupting someone's usage of the platform."
2. "Writing is 90% psychology and 10% formatting (and catering for the platform)."
3. "The hook gets you in the room (it makes it interesting)... But the re-hook slams the door behind you (and it keeps you reading to the very end)."
4. "Attention means nothing without retention."
5. "It's not about writing to millions. It's about writing to one as if they're worth 1 million people to you."
6. "Comments are the greatest growth "hack" on LinkedIn."
7. "If the post is a movie, your comment should be a post's credit scene."
8. "If your profile is super clear (and you're getting thousands of profile views every day), INBOUND BABY!"
9. "I hate the phrase "Practice Makes Perfect." You can never be perfect. Practice makes BETTER."

Thanks to both of you, Jay & Chris! And a happy new year!

[ArjitRaj]

Summary and Takeways:

1. Images: Always 4:5 resolution
2. Headline: Shows up everywhere. Modify it to make it your one line pitch
3. Commenting: Whever you Comment, do not address it to the author. Address it to the Audience. And add more value. Also reply to 3 other comments.
4. While drafting a post, address it as Dear XYZ and write the entire post addressing to one person. Before posting, remove the Dear part.
5. Hook: Summarize the post in one line OR Tell what the entire post is all about in one line OR what one can learn from the entire post in one line.
6. Re-hook: Add an objection to above hook and provide clarity OR put an opposite view to the hook.

[jasanjulius]

I hate "selling" and this is 90 minutes of how to give value and attract. So solid!

[iamvaikulofficial]

Top 5 Key Takeaways.

1. Write better hooks and re-hooks in your LinkedIn posts to grab attention and improve retention. Ask yourself - what's the one key thing you want readers to learn? State that clearly in the hook.

2. Comment thoughtfully on other people's LinkedIn posts to increase your visibility and brand authority. Aim to provide value for all readers, not just the original poster.

3. Optimize your LinkedIn profile to clearly show what you do and have a strong call to action. This converts profile views into leads.

4. Consistently practice writing daily, even if you don't publish it. This will help you improve your writing skills over time.

5. Building personal brand and authority on LinkedIn takes time but can change lives. Focus on empowering others, not just gaining reach or monetization.

This is Goldmine of knowledge. Thanks for sharing Jay & Chris.

[RussianBritish]

My takeaways are:
- Hook is a summary of the post in 1 line
- Re-hook this is where you address objection or put contradictory statement
- Commenting radically increases your visibility
- Write at least 3 comments to others comment

I just like how Jay simplify LinkedIn for us 👏

[literallylinkedin]

Jasmin is THE best person you can learn Linkedin from.

So glad he made it to this podcast, such an inspirational man.

Kidness, intelligence and SO MUCH experience.

That man is unbelievable.

[felipesarmiento]

Seeing these people talk to each other in such a humble way is just amazing.
Thanks guys

[orangeheartguy]

Chris, you have an idea how much you inspired me to start designing.

I'm so in love with designing but I decided to focus on my career in cloud engineering while building my personal brand on LinkedIn. You helped me define my brand color, taught me typography, and helped me understand how to use contrast in my designs, without ever meeting you.

Your LinkedIn profile inspired mine. Your banner also inspired mine. I've stolen all your carousels and taken a spin on them.

THANK YOU! 🧡

[falquezfalquez]

This is the kind of Dad’s that we need in this World. The most valuable lesson for this video was that. Congrats and keep up loving your son and providing him with the support he needs.

[jacquelinedunn]

This is one of the most valuable videos about LinkedIn and branding that I have seen in a long time. I am just BLOWN AWAY!!❤

[Nastya-oexn]

It was such a pleasure to listen to Jasmin. Such a DECENT and Peaceful and Positive Man!!! Thank You.

[tessg]

Not even 5 minutes in and I had to track Jay down on LinkedIn. This episode is absolute gold!
LOVE the ‘Dear Son’ approach.

Only made it halfway (lacking the superhuman no sleep gene) but already can’t wait to get stuck into the rest.

Thank you Chris and Jay!

[BeverlyRichards]

I love the Dear Son approach. I try to write to my audience as if they are important to me. Yes, it's because they are. Write in the language of your ideal audience and you will attract more of them. The Dear Son explanation is an excellent approach. My takeaway of this video reinforces my personality of caring. THANK YOU.

[kathleenthompson]

This was so much more clear than anything else I’ve heard people say about LinkedIn. It’s not a hack, because you have to do the work to get skilled at writing. What this advice does is help that practice bear fruit. As a musician, I know that simple practice isn’t enough. It’s the right kind of practice that makes all the difference. Thank you.

[thepaintedpose]

The generosity between two passionate creators was such a joy and honor to watch ❤

Now it us time to implement ❤
-Hook and rehook..
-Clear call to action in the title
-Retention
-Inbound
-Community
-Comment daily 20+ (my goal 😅)
-Post daily (daily practice)
-Portfolio
(I need to get that portfolio together--could it be paired with or become a pitch deck?)
🎉Thanks again.

[vedadmesanovic]

Chris, thank you for giving Jasmin the platform to share his experience and knowledge with the world. He has just begun his journey at the top, and I am confident that we will hear more about his impact from some of the biggest global stages in the future. I have been closely following him for 10 years now, and I can say that I have never worked with a better and more creative copywriter and branding professional. He is also an awesome human being. His insight, research, analysis, approach to structure, and creative wisdom are truly remarkable. It is an honor to have the opportunity to closely watch him pursue greatness.

[symbioticfuture]

It is beautiful to witness and feel the presence of two such authentic human beings that live, love and breathe what they do. Jasmin's comment about being a single dad and prioritizing time is very potently special. Thanks for being you! Both of you 🤲🏽

[campfyreco]

So much learned, please bring Jas back!

Here's what I learned:

Use the "Dear Son" Approach -
Write to a specific person, it humanises your posts. It's not about writing to millions, it's about writing to one person. It should have a lovely, friendly tone of voice. It's a great way to build community. Make sure it's actionable.

[thebuffaxomiya]

This is a single excellent 2024 LinkedIn masterclass for us viewers. I went to Jasmin's profile and I was already following him. I was aware he is so good but this video reinforces it !! This is gold. Has evergreen concepts. I literally took notes on my book.
Thanks for sharing!